Advertising, Media and Strategic Marketing Manager

EFG International seeks a Senior Advertising, Media and Strategic Marketing Manager in Zürich to lead brand advertising, media planning, and cross-regional campaign execution.

This position is responsible for shaping and communicating the EFG International brand identity through targeted advertising and media strategies. The role ensures a cohesive global presence while translating strategic business goals into effective market activities that support the bank's long-term growth and positioning.

Responsibilities

• Plan and execute advertising campaigns that align with business objectives and brand positioning, ensuring high-quality output across all channels.
• Oversee the full campaign lifecycle, including timeline management, budget oversight, asset delivery, and stakeholder coordination.
• Monitor advertising and media performance across various markets, optimizing both creative impact and media effectiveness.
• Collaborate with the Head of Corporate Marketing, Brand Management, digital teams, and international stakeholders to ensure strategic alignment.
• Partner with internal content experts to leverage stories and expertise that reinforce the brand narrative.
• Manage relationships with external partners, including creative agencies, media buyers, publishers, and production teams.
• Develop campaign toolkits, governance frameworks, and implementation guidelines to ensure consistent rollout across regions and touchpoints.
• Coordinate international marketing initiatives, balancing local market requirements with global brand standards.
• Lead or support marketing projects from inception to implementation, ensuring clear objectives and cross-geographic alignment.
• Establish tracking and reporting mechanisms for events and projects to enhance transparency, decision-making, and planning.
• Analyze competitors, client insights, and market trends in the financial and luxury sectors to provide actionable recommendations.

Requirements

• At least seven years of experience in advertising, media, campaign development, or strategic marketing.
• Demonstrated expertise in campaign development, creative implementation, media planning, and performance monitoring across multiple channels.
• Strong project management skills, with experience leading cross-functional projects, managing timelines and budgets, and delivering high-quality results.
• Proven experience working in international environments, with the ability to align global standards with local market needs.
• Excellent stakeholder management abilities, including coordinating internal teams, navigating complex organizations, and managing external partners.
• Fluent proficiency in English.

Nice to have

• Experience in the financial industry or with premium/luxury brands.
• German language skills.
• Proficiency in additional languages.

About the company

EFG International is a global private banking group providing private banking and asset management services to clients in over 40 locations worldwide. The company strives to be an employer of choice by fostering a stimulating, dynamic, and inclusive work environment grounded in mutual respect. Its sustainable success is driven by talented individuals and strong partnerships with clients and communities, guided by values of accountability, hands-on execution, passion, solution-driven thinking, and partnership.

• Commitment to an equitable and inclusive workplace based on mutual respect.
• Supportive environment where contributions are valued and recognized.
• Belief that team diversity enhances decision-making and innovation.
• Core values include Accountability, Hands-on, Passionate, Solution-driven, and Partnership-oriented.