Campaign Manager Flex in Emmen

Bhend Elektroplan GmbH in Emmen seeks a Senior Campaign Manager for a full-time hybrid role. The position involves driving sales targets through strategic marketing deliverables within the value-stream team, with responsibilities including campaign management, target group analysis, and performance optimization.

This role is part of the value-stream team and focuses on achieving sales goals through effective marketing deliverables, requiring close collaboration with the MarCom business partner and internal stakeholders.

Responsibilities

• Determine the marketing deliverables required to meet sales targets, coordinating with the MarCom business partner and relevant stakeholders.
• Perform target group analyses to understand needs, behaviors, and demographic characteristics.
• Develop structured briefing documents for the marketing team, outlining requirements, sales goals, and budget allocations.
• Oversee campaigns from initial concept through execution, ensuring quality, timely delivery, and measurable sales impact.
• Set key performance indicators such as conversion rates, engagement, and ROI, and continuously refine campaign performance.
• Plan and manage marketing budgets efficiently, delivering regular reports with actionable insights for marketing and sales teams.

Requirements

• A commercial apprenticeship followed by further training in marketing, such as online, performance, or digital marketing.
• Minimum of five years’ experience in online marketing and communications, ideally with a sales-oriented background.
• Demonstrated expertise in campaign management, content marketing, performance marketing (including Google Ads and social media ads), lead generation, email marketing, analytics, and marketing automation.
• Strong communication and stakeholder management abilities, with a structured and solution-focused mindset.
• Proficiency in standard marketing and sales tools including CMS, CRM, email platforms, analytics, and paid media channels.

Nice to have

• Experience with agile methodologies such as Scrum or SAFe.

What the company offers

• A competitive salary along with comprehensive social benefits and pension plans.
• Flexible working hours, 50% remote work option, part-time arrangements, and support for professional development.
• Discounted mobile subscriptions, childcare allowance, the option to purchase extra holiday days, or free parking.