Executive Director, Channel Strategy and Digital Innovation

Novartis Pharma Schweiz AG seeks an Executive Director to lead global channel strategy and digital innovation in Basel, focusing on AI-driven experiences and omnichannel transformation.

The company is looking for a senior leader to define and execute the global strategy for corporate digital channels and audience engagement. This role involves leading a high-performing global team while advancing digital transformation efforts across the organization.

Responsibilities

• Create AI-powered digital experiences that enhance personalization, content discoverability, and stakeholder engagement.
• Manage omnichannel marketing campaigns across web, social media, email, and new platforms.
• Foster digital innovation through experimentation, performance optimization, and scalable operating models.
• Oversee enterprise marketing technology platforms, analytics capabilities, and channel governance.
• Promote the responsible adoption of artificial intelligence to improve marketing effectiveness.
• Develop measurement frameworks linking digital performance to business and brand outcomes.
• Ensure all digital touchpoints align with brand identity, accessibility principles, and compliance standards while driving creativity and UX innovation.
• Lead the identification, evaluation, implementation, and governance of AI technologies to enhance marketing effectiveness, predictive intelligence, and operational excellence.

Requirements

• Bachelor’s degree required; advanced degree preferred in marketing, communications, business, or related field.
• Extensive experience leading digital marketing, omnichannel strategy, and performance-driven initiatives within global matrixed organizations.
• Executive presence and proven ability to lead global, cross-functional teams and agency partners.
• Proven success driving digital transformation, channel modernization, and enterprise-scale innovation programs.
• Demonstrated ability to translate data and insights into measurable business and brand impact.
• Strong grasp of modern MarTech stacks, analytics platforms (e.g., GA4, Adobe, Sprinklr), and campaign integration.
• Expertise in channel mix optimization, media planning, UX design, GEO, AEO, SEO, content syndication, and digital compliance.

What the company offers

• Insurance plans, retirement plans, wellbeing resources and global recognition programs.
• Flexible and hybrid working options, where possible.
• Minimum 14 weeks paid parental leave.
• Performance-based bonus depending on certain performance parameters.
• Long-term equity awards granted at group level.

About the company

Novartis Pharma Schweiz AG is committed to reimagining medicine together, fostering a culture of innovation and collaboration in the pharmaceutical industry.

• Committed to reimagining medicine together.