Head of PR

Roger Dubuis seeks a Head of PR in Meyrin to lead global ambassador strategies, product placement, and integrated communications within the luxury watchmaking sector.

This position is tasked with crafting and executing comprehensive public relations programmes that enhance brand storytelling and visibility. The role collaborates extensively with internal departments such as Press Relations, Creative, and Legal, as well as external partners, to strengthen the Maison’s desirability and ensure cohesive global implementation of key initiatives.

Responsibilities

• Develop and implement the global strategy for Ambassadors and Friends of the House, ensuring alignment with overall brand goals.
• Manage daily operations and long-term relationships with global ambassadors and key brand advocates.
• Source, assess, and nurture connections with cultural figures, endorsers, and influential tastemakers.
• Direct the public relations approach for the Made of Makers programme.
• Guide collaboration launches from initial briefing through to final execution.
• Create detailed PR toolkits and assets to facilitate successful global and local campaigns.
• Formulate and carry out the global product placement strategy for the brand.
• Supervise product placements for celebrities, VIPs, strategic partners, and ambassadors.
• Handle the logistics of product loans, including tracking, returns, and inventory management.
• Negotiate and coordinate contracts for talent and partnership agreements.
• Construct and maintain integrated project timelines for various global initiatives.
• Monitor allocated budgets, manage suppliers, and track financial expenditures.

Requirements

• 8–12 years of experience in public relations, communications, or brand marketing within the luxury sector.
• Extensive background in managing high-profile ambassadors, celebrity relations, and strategic partnerships.
• Demonstrated success in creating integrated global PR campaigns with measurable earned media results.
• Experience in negotiating talent and partnership agreements alongside legal teams.
• Deep expertise in endorser relations, product placement, and talent management.
• Strong project management abilities to lead multiple complex initiatives at once.
• Excellent stakeholder management and cross-functional leadership skills.
• Ability to build trusted relationships with talent representatives and industry opinion leaders.
• Advanced proficiency in Microsoft Office, including Excel, PowerPoint, and Outlook.
• Familiarity with PR reporting and media monitoring platforms.
• Fluency in English and French with strong written and verbal communication skills.
• Exceptional interpersonal skills for relationship building.
• Strategic mindset with strong business acumen.
• Collaborative leadership style capable of influencing across functions and seniority levels.
• Agile, proactive, and solution-oriented approach.
• Strong aesthetic sensitivity and passion for craftsmanship, culture, and luxury.
• Meticulous attention to detail and strong organizational skills.

Nice to have

• Knowledge of Digital Media Room (DMR) platforms.
• Additional languages beyond English and French.

About the company

Roger Dubuis is driven by a relentless pursuit of innovation and creativity, inspired by the peaceful natural surroundings of its home in the Vallée de Joux. The company is distinguished by its mastery of complications and the precision of its mechanisms, having created over 1,300 different calibres and won more than 400 patents. It blends passion with centuries-old savoir-faire, linking the past to the future, and creates fine timepieces that combine technical ingenuity with aesthetic beauty and understated sophistication.

• Driven by an unquenchable thirst for innovation and creativity.
• Inspired by the peaceful natural surroundings of its home in the Vallée de Joux.
• Distinguished by mastery of complications and precision of mechanisms.
• Relentlessly inventive spirit with over 1,300 calibres and 400 patents.
• Blends passion with centuries-old savoir-faire, linking past to future.
• Creates fine timepieces combining technical ingenuity with aesthetic beauty.