Director of Brand & Marketing (m/f/d)

Badrutt's Palace Hotel seeks a Director of Brand & Marketing to lead the brand strategy, digital ecosystem, and team in St. Moritz. This permanent role requires senior luxury hospitality experience.

The company is looking for a senior leader to take full ownership of the Badrutt's Palace brand across all guest touchpoints, from the hotel and spa to retail and events. This permanent, year-round position involves guiding the Brand & Marketing team to uphold standards of excellence, creativity, and cultural awareness within the international luxury hospitality sector.

Responsibilities

• Refine the brand’s positioning, visual identity, and tone to guarantee a consistent and premium guest experience.
• Set the strategic course for the complete digital landscape, covering the website, social channels, content creation, paid media, and search optimization.
• Craft a unique social media and content approach that aligns with luxury codes and cultural relevance.
• Manage the CRM strategy to deepen guest relationships, boost loyalty, and generate long-term value.
• Establish and track key performance indicators to ensure transparency, measure success, and drive business results.
• Oversee external agencies and partners, ensuring their work meets high standards of quality and brand alignment.

Requirements

• Extensive background in senior brand or marketing leadership roles within premium or luxury sectors.
• Demonstrated success in managing teams at the management or executive level.
• Deep expertise across the digital spectrum, including social media, content, performance marketing, web platforms, and CRM.
• Fluent proficiency in English for communication.
• Capacity to succeed in the fast-paced, seasonal nature of high-end hospitality.

Nice to have

• Ability to communicate in German.

What the company offers

• A seat on the Executive Committee, allowing direct impact on brand direction and guest experience.
• The chance to influence and shape one of the most iconic luxury hotels globally.
• An inspiring workplace in St. Moritz with clear pathways for long-term career growth and executive-level development.

About the company

Badrutt's Palace Hotel is renowned for its exceptional quality, rich heritage, and commitment to excellence. It offers a unique leadership environment within the international luxury hospitality industry, providing a distinctive platform for brand innovation.

• The organization is built on a foundation of exceptional quality and historical heritage.
• The role provides a unique opportunity for leadership within the global luxury hospitality sector.