Head of Marketing Real Estate (w/m/d)

Andermatt Swiss Alps seeks an Executive Head of Marketing Real Estate to lead brand strategy and commercial growth for its alpine real estate portfolio in Andermatt, CH.

This executive position is responsible for directing the marketing strategy for one of Europe’s most ambitious alpine destinations. Reporting directly to the CEO of Real Estate, the role focuses on brand positioning, demand generation, and driving commercial growth across the entire real estate portfolio.

Responsibilities

• Develop the ownership proposition, community narrative, and client experience by leveraging market insights and performance data.
• Manage project marketing from start to finish for all new real estate developments.
• Strengthen brand presence, CRM systems, and client intelligence capabilities for ASA Real Estate.
• Direct the marketing team, external agencies, and specialist partners.
• Define the overall real estate marketing strategy and manage the associated budget.
• Coordinate with Sales and Development teams to align product offerings, pricing, and market positioning.

Requirements

• At least five years of experience in real estate, second-home resort developments, branded residences, hospitality, or a comparable premium sector.
• Demonstrated success in building brands, generating demand, and launching premium products for high-net-worth and international audiences.
• Deep expertise in customer insights, CRM, audience segmentation, and brand positioning.
• Experience overseeing substantial marketing budgets, managing agencies, and leading cross-functional teams.
• Fluent English proficiency (minimum C1 level).

Nice to have

• German language skills are considered a strong advantage.

What the company offers

• A hybrid work model requiring four days per week in Andermatt, with one day of remote work permitted.

About the company

Andermatt Swiss Alps is dedicated to shaping the future of alpine living. The company plans, builds, and develops the year-round destination of Andermatt, creating a unique environment for residents and visitors alike.

• The company is actively shaping the future of alpine living.
• The organization plans, builds, and develops the year-round destination of Andermatt.