Head of Public Relations & Press

Richemont seeks a Director to lead the long-term Public Relations and Press strategy for Piaget, driving brand desirability and managing global media relations from Plan-les-Ouates.

This position is responsible for defining and executing the comprehensive Public Relations and Press strategy for the Maison, ensuring it aligns with the brand's vision. The role involves leading implementation across international, regional, and local markets while collaborating with headquarters and partners to enhance brand awareness and engagement. Additionally, the incumbent will shape the global image, manage key spokespersons, and foster strong internal and external relationships.

Responsibilities

• Define and drive the long-term PR & Press strategy, ensuring alignment with the Maison's vision and measuring success.
• Lead operational implementation of PR & Press principles across all levels (international, regional, local).
• Develop and manage the Maison’s spokesperson strategy, including essential tools and guidelines.
• Develop global and local Ambassador programs, maximizing existing and identifying new A-list collaborations.
• Cultivate and engage the watchmaking community (influencers, media, collectors).
• Define strategies to expand Maison desirability to new communities.
• Orchestrate key visibility moments (e.g., Red Carpets, Premieres).
• Formulate and execute the Maison’s press strategy, covering mapping, targeting, messaging, and events.
• Select and animate a worldwide network of influential journalists.
• Oversee press strategy implementation across all markets.
• Establish and monitor KPIs for press performance.
• Lead, organize, and develop a team of two, focusing on performance and efficiency.

Requirements

• Minimum 15 years of experience in Public Relations & Press, ideally within the luxury sector and on an international scale.
• Exceptional leadership, organizational, and management skills (team & budget).
• Proven ability to inspire, unite, and drive teams towards common performance objectives.
• Outstanding communication and presentation abilities.
• Extensive and influential press & PR network.
• Proactive, solution-oriented mindset with strong project management and problem-solving capabilities.
• Highly collaborative team player: enthusiastic, proactive, and resilient.
• Fluent in English and French.

What the company offers

• Join a friendly, open-minded, and talented team where skills are valued and contributions make a real difference.
• Experience daily activities that are interesting, challenging, and diverse, keeping you engaged and motivated.
• Access to various training and development opportunities to enhance skills and advance career.

About the company

Piaget is committed to bringing the spirit of Luxury to life through creativity, innovation, and respect for excellence. The founder's motto 'Always do better than necessary' remains the guiding principle for colleagues. The culture encourages Extra-Care, fosters Mastery, and brings out the Extraordinary in people.

• Piaget is committed to bringing the spirit of Luxury to life through creativity, innovation, and respect for excellence.
• The founder's motto 'Always do better than necessary' remains the guiding principle for colleagues.
• The culture encourages Extra-Care, fosters Mastery, and brings out the Extraordinary in people.