Head of Public Relations & Press

Roger Dubuis seeks a Director of Public Relations & Press to lead global strategy, press relations, and brand desirability in Plan-les-Ouates, Switzerland.

This position is responsible for shaping and executing the long-term public relations and press strategy for the Maison, ensuring it aligns with the brand's vision. The role leads implementation across all markets, working with headquarters and regional partners to boost brand awareness, desirability, and engagement.

Responsibilities

• Define and steer the long-term PR and press strategy, ensuring alignment with the Maison’s vision and measuring outcomes.
• Oversee the operational rollout of PR and press initiatives at international, regional, and local levels.
• Create and manage the spokesperson strategy, including necessary tools and guidelines.
• Build and manage global and local Ambassador programs, leveraging existing and new A-list partnerships.
• Engage with the watchmaking community, including influencers, media, and collectors.
• Develop strategies to increase the Maison’s desirability among new audiences.
• Coordinate high-visibility events such as red carpets and premieres.
• Formulate and execute the press strategy, including media mapping, targeting, messaging, and events.
• Select and manage a global network of influential journalists.
• Monitor press strategy implementation across all markets.
• Establish and track KPIs for press performance.
• Lead, organize, and develop a team of two, focusing on performance and efficiency.

Requirements

• At least 15 years of experience in public relations and press, preferably in the luxury sector and on an international scale.
• Strong leadership, organizational, and management skills, including team and budget oversight.
• Proven ability to inspire, unite, and drive teams toward common performance objectives.
• Excellent communication and presentation skills.
• Extensive and influential press and PR network.
• Proactive, solution-oriented mindset with strong project management and problem-solving capabilities.
• Highly collaborative team player: enthusiastic, proactive, and resilient.
• Fluent in English and French.

What the company offers

• Join a friendly, open-minded, and talented team where skills are valued and contributions make a real difference.
• Experience daily activities that are interesting, challenging, and diverse, keeping you engaged and motivated.
• Access to various training and development opportunities to enhance skills and advance your career.

About the company

Roger Dubuis is committed to bringing the spirit of Luxury to life through creativity, innovation, and respect for excellence. The founder's motto 'Always do better than necessary' remains the guiding principle for all colleagues. The culture encourages Extra-Care, fosters Mastery, and brings out the Extraordinary in people.

• Committed to bringing the spirit of Luxury to life through creativity, innovation, and respect for excellence.
• The founder's motto 'Always do better than necessary' remains the guiding principle for all colleagues.
• The culture encourages Extra-Care, fosters Mastery, and brings out the Extraordinary in people.