Marketing Specialist

Blaser Swisslube AG seeks a Marketing Specialist to lead brand awareness and customer engagement initiatives across North America, focusing on campaign execution and strategic growth.

This position is dedicated to expanding the Blaser Swisslube brand presence within the North American market. The specialist will drive business growth by strengthening customer loyalty and increasing new sales through targeted marketing efforts, event coordination, and compelling content creation.

Responsibilities

• Collaborate with business and industrial partners to develop and manage co-branded initiatives.
• Plan, coordinate, and execute trade shows and promotional events under the Blaser Swisslube banner.
• Create and implement marketing campaigns across online channels, print media, email, and advertising platforms.
• Draft comprehensive marketing plans and budgets that include measurable goals and specific deadlines.
• Monitor program performance, report on success metrics, and identify areas for continuous improvement.
• Ensure consistent brand positioning and representation across all communications and media channels.
• Provide marketing support to the US sales team, customers, and business partners.
• Manage the inventory and portfolio of promotional materials.
• Coordinate with the Marketing & Communications team in Switzerland to align US activities with global projects.

Requirements

• Bachelor’s degree in marketing, communications, or a related discipline.
• At least three years of professional experience, preferably in administrative or similar roles.
• Strong ability to write, edit, and present technical information in English.
• Proficiency in creating both long-form and short-form content.
• Working knowledge of marketing analytics tools and content management systems.
• Skills in basic graphic design, photography, and photo editing.

Nice to have

• Bilingual capabilities, particularly in Spanish.
• Experience or training in related industries.

What the company offers

• Annual salary between $85,000 and $95,000.
• Comprehensive benefits including health, dental, and vision insurance.
• 401(k) retirement plan featuring company matching contributions and Safe Harbor funding.
• Paid time off and eight national holidays, including a paid shutdown period from Christmas Eve to New Year's Eve.

About the company

Blaser Swisslube AG operates with a culture built on trust, openness, and mutual respect within a motivated team. The company provides modern infrastructure and an attractive working environment, supporting a dynamic and challenging professional atmosphere. In the US market, customers recognize the firm as a leader in its sector.

• Collaborative environment based on trust and mutual respect.
• Dynamic and challenging role within a motivated team.
• Modern infrastructure and attractive workplace setting.