CRM Specialist

Air Apps seeks a Mid-level CRM Specialist in Zürich to manage CRM systems and email marketing campaigns, focusing on automation, segmentation, and lead nurturing to boost customer engagement and retention.

As a family-founded startup with over 100 million downloads, Air Apps is building the world's first AI-powered Personal & Entrepreneurial Resource Planner. This role is central to enhancing customer engagement and retention by managing and optimizing CRM systems and email marketing campaigns.

Responsibilities

• Design and run email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
• Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
• Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
• Optimize email templates, A/B test subject lines, and improve deliverability.
• Create and maintain customer segmentation strategies for targeted campaigns.
• Collaborate with marketing, sales, and product teams to personalize customer interactions.
• Implement behavioral triggers and automation workflows to improve retention.
• Ensure compliance with GDPR, CCPA, and email marketing regulations.
• Stay up to date with CRM trends, personalization strategies, and automation best practices.

Requirements

• Around 3+ years of experience in CRM management, email marketing, or marketing automation.
• Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
• Strong understanding of email marketing best practices, segmentation, and automation workflows.
• Experience with A/B testing, personalization, and dynamic content strategies.
• Knowledge of lead scoring, drip campaigns, and customer journey mapping.
• Familiarity with HTML/CSS for email formatting is a plus.
• Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
• Strong attention to detail and ability to optimize email deliverability and engagement rates.
• Experience working in fast-paced, data-driven marketing environments.

Nice to have

• Familiarity with HTML/CSS for email formatting.

What the company offers

• Apple hardware ecosystem for work.
• Annual Bonus.
• Top-tier Health and Life Insurance.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well-being, and more.
• Childcare support.
• Air Conference - an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long-term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.

About the company

Air Apps is a self-funded, family-founded startup on a mission to create the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP). The company has reached over 100 million downloads worldwide and believes in thinking bigger and moving faster. They challenge the status quo every day, pushing the boundaries of AI-driven solutions. The company fosters a diverse, inclusive, and equitable workplace and values transparency and integrity in the hiring process.

• The company believes in thinking bigger and moving faster.
• The company challenges the status quo every day, pushing the boundaries of AI-driven solutions.
• The company fosters a diverse, inclusive, and equitable workplace.
• The company values transparency and integrity in the hiring process.