Marketing & Demand Generation Specialist

Urban Connect AG seeks a Marketing & Demand Generation Specialist in Schlieren to build its marketing engine from the ground up, focusing on lead generation and brand presence in the Swiss mobility sector.

This position is tasked with establishing and scaling the company's marketing operations for a fully integrated mobility platform that includes shared e-bikes, car fleets, and smart parking solutions. The specialist will take full ownership of the marketing function, transforming brand awareness into qualified sales leads and driving growth from the initial stages.

Responsibilities

• Develop and manage the complete lead generation strategy, defining target audiences, channels, messaging, and key performance indicators.
• Execute online marketing campaigns and maintain a strong digital presence across multiple platforms.
• Produce high-quality marketing materials, including case studies, blog articles, one-pagers, landing pages, newsletters, and social media content.
• Configure and oversee the marketing technology stack, ensuring seamless CRM integration, outreach funnel management, and robust analytics reporting.
• Collaborate closely with the commercial team to align marketing activities with the sales pipeline.
• Monitor and report on critical metrics such as lead volume, cost per acquisition, and overall pipeline contribution.
• Enhance brand visibility within the Swiss mobility industry through strategic content, partnerships, and public engagement.

Requirements

• Proven experience in B2B marketing, demand generation, or growth marketing roles.
• Demonstrated success in creating and executing lead generation campaigns that directly contributed to sales pipelines.
• Strong capabilities in content creation, particularly in writing case studies and designing one-pagers.
• Hands-on experience with marketing automation platforms and CRM systems.
• Proficiency in analytics, including setting up tracking mechanisms and making data-driven decisions.
• An entrepreneurial attitude with the ability to build processes and systems from scratch.
• Excellent communication skills to simplify complex technical or mobility-related topics.
• Fluent command of both German and English, at a professional level for written and spoken communication.

Nice to have

• Prior experience in the mobility, real estate, or smart infrastructure sectors.
• Design proficiency using tools such as Canva or Figma.
• Knowledge of SEO strategies and content marketing best practices.
• Experience in organizing or representing a company at trade fairs and industry events.
• Additional language skills in Swiss German, French, or Italian.

What the company offers

• Immediate responsibility and ownership over projects from the first day.
• Direct interaction with founders, the COO, and the senior leadership team.
• Opportunities to engage with enterprise clients and large-scale projects.
• A monthly mobility budget, complimentary access to shared e-bikes, and preferential rates for premium shared e-cars.
• A modern office environment featuring outdoor terraces, high-quality coffee, and daily fresh fruit.
• A dynamic workplace where individual contributions have visible and tangible impacts.
• An ambitious, pragmatic, and enjoyable team culture.

About the company

Urban Connect AG is rapidly expanding as it redefines corporate mobility through a fully integrated platform. The organization combines shared e-bikes, car fleets, smart parking, and EV charging solutions to meet modern transportation needs. The team is known for being ambitious, pragmatic, and enjoyable to work with.

• Fast-growing company focused on rethinking corporate mobility.
• Ambitious and pragmatic team culture.
• Enjoyable and collaborative work environment.