Demand Generation Coordinator

The company seeks a Demand Generation Coordinator in Zürich to manage content distribution, optimize organic channels, and improve brand visibility across the construction and surveying ecosystem.

This position supports the Head of Marketing within a venture-backed robotics scaleup founded at ETH Zurich. The primary objective is to ensure high-quality brand content reaches the construction and surveying industry across all relevant platforms, including AI-driven answer sources, rather than limiting distribution to owned channels alone.

Responsibilities

• Adapt long-form materials such as guides, webinars, and case studies into platform-specific assets for LinkedIn, newsletters, and niche communities.
• Maintain the master content calendar to coordinate scheduling and messaging across all organic channels.
• Handle daily publishing on LinkedIn and other platforms, including copywriting, visual sourcing, community engagement, and performance tracking.
• Distribute content across Reddit, industry forums, and partner channels to increase brand visibility outside owned platforms.
• Collaborate with the Digital Marketer to place narratives in forums, groups, and publications that serve as primary sources for AI models like Perplexity, Gemini, and SearchGPT.
• Create, schedule, and refine email campaigns to enhance click-through rates, segmentation, and lead generation.
• Conduct rapid distribution experiments to identify high-performing formats and develop repeatable strategies.
• Organize webinars by setting up hosting platforms, coordinating speakers, and promoting registrations via email and social media.

Requirements

• Bachelor's degree in Marketing, Communications, or a related discipline, or equivalent B2B marketing experience.
• One to three years of experience in B2B tech marketing.
• Professional English writing skills with the ability to present technical concepts in an engaging manner.
• Proficiency in Canva and LinkedIn to manage the complete content lifecycle from creation to publication.
• Strong familiarity with AI tools such as ChatGPT, Claude, and Nano Banana to increase output volume while maintaining quality.
• A curious and collaborative mindset that encourages asking difficult questions and embracing diverse perspectives.

Nice to have

• Prior experience in the construction, mining, geospatial, or surveying sectors.

What the company offers

• Join a venture-backed robotics scaleup with a global and international team of 125+ dedicated Wingtranauts.
• Work in an exciting, unconventional yet structured and progressive start-up environment.
• Thrive in a feedback-driven culture.

About the company

Founded over eight years ago at ETH Zurich, the company aims to develop advanced aerial robots that digitize the world to enable faster and better decision-making. It provides efficient data solutions to industries including mining, construction, agriculture, and environmental monitoring. The organization values open communication, continuous learning, and teamwork over individual heroics.

• The company values open communication, asking hard questions and valuing diverse viewpoints.
• The company will never stop learning and striving to help each other reach their maximum potential.
• The company enjoys teamwork more than being the individual superhero.