Growth Lead

Omnilex seeks a Growth Lead in Zürich to own the PLG engine, driving acquisition and conversion for its AI legal workspace through multi-channel experiments and data-driven optimization.

This position is responsible for the full product-led growth engine, designing and running experiments to acquire legal professionals across Europe. The role focuses on acquisition, activation, and conversion, while collaborating on sales-led initiatives when necessary.

Responsibilities

• Manage the entire acquisition funnel, from initial traffic to user sign-up and activation, while continuously improving performance.
• Plan and execute growth tests across SEO, paid channels, organic outreach, outbound efforts, and content distribution.
• Create, test, and refine landing pages, registration processes, and site messaging to boost conversion rates.
• Review user behavior and funnel data to identify friction points and develop experimental solutions.
• Work closely with Marketing, Sales, and Product teams to align product-led growth with sales-led strategies and overall go-to-market plans.
• Monitor emerging trends in legal technology, AI, and B2B growth to introduce fresh ideas and strategies.

Requirements

• At least two years of experience in growth, performance marketing, or demand generation, preferably within B2B SaaS.
• Strong analytical and quantitative abilities, with a preference for data-driven decision-making.
• Deep understanding of user behavior, motivation, and decision psychology.
• Hands-on experience with Google Ads, LinkedIn Ads, GA4, and various experimentation platforms.
• Proficiency with AI tools such as ChatGPT, Claude, and Perplexity to speed up workflows.
• Solid knowledge of SEO, landing page optimization, and product-led growth experimentation frameworks.
• Ability to move quickly from concept to execution, testing ideas within hours rather than weeks.
• Strong prioritization skills and a high degree of ownership in a fast-paced setting.
• Must hold a Swiss work permit or possess EU/EFTA citizenship.

Nice to have

• Experience or familiarity with legal technology.
• Background in data science or analytics.

What the company offers

• A pivotal role at the intersection of AI and legal within a rapidly growing European legal tech startup.
• A collaborative, high-energy team culture where contributions are valued and quickly implemented.
• Direct impact on customer success, with performance closely tied to the company's growth.
• Join a smart, motivated team of 15 members with expertise in AI, law, and distribution.
• Competitive salary paired with a transparent equity compensation plan (ESOP).
• Opportunity to be one of the first 15 team members in a high-growth startup environment.

About the company

Omnilex is a young, dynamic team of 15 passionate individuals building the future of legal knowledge. In just one year, the company has grown from an MVP to a product used daily by thousands of legal professionals across Switzerland, Germany, and Liechtenstein. With a $4.5M seed round secured, Omnilex is scaling its vision across Europe.

• A young, passionate, and dynamic team of 15 members.
• Rapid growth from MVP to a product used by thousands of legal professionals in Switzerland, Germany, and Liechtenstein within one year.
• Backed by a $4.5M seed round to expand across Europe.