Lead - Generative Intelligence and Search Ecosystem Analyst

On seeks a Lead Analyst to architect its visibility in AI-driven search ecosystems, ensuring brand authority and accurate representation across generative engines and decentralized platforms.

This position acts as the central intelligence architect for On’s presence in a fragmented 'Search Everywhere' landscape. The role is critical for maintaining the brand as the cited answer in a world increasingly dominated by AI recommendations, generative engines, and social ecosystems, focusing heavily on entity authority and AI recall.

Responsibilities

• Define and manage the long-term strategy for On’s visibility, prioritizing entity authority and recall within AI systems.
• Analyze non-linear customer journeys using advanced clickstream and behavioral data to track shifts in consumer trust from traditional search to generative AI and social channels.
• Act as the internal subject matter expert on Retrieval-Augmented Generation (RAG), establishing technical standards to ensure product data is machine-readable and ready for summarization.
• Oversee On’s presence across international search ecosystems, including Google, Baidu, Naver, and Yandex, to maintain a consistent technological narrative across different linguistic and algorithmic environments.
• Collaborate with Paid and Organic Search, Content, Marketing, and Product teams to refine budget allocation and optimize content pipelines.
• Work with Data and Engineering teams to build scalable ETL pipelines for log file analysis and monitor AI bot behavior.

Requirements

• Over eight years of experience in technical SEO and search analytics.
• Strong proficiency in Python and SQL.
• Ability to handle large-scale datasets, server logs, and develop logic for automated intelligence dashboards.
• Excellent communication skills to translate complex linguistic analytics into actionable business insights for senior stakeholders.

Nice to have

• Familiarity with emerging evaluation frameworks like NDCG or RAGAS, and toolkits for auditing LLM responses.
• Knowledge of trends such as visual search (e.g., Google Lens), agentic e-commerce, and zero-party data.

What the company offers

• A supportive, team-oriented atmosphere that encourages holistic development, learning, and innovation.
• Access to personal self-care resources supporting both physical and mental well-being.
• An environment designed to help employees stay active and explore new ideas.

About the company

On is a company centered around growth and progress, where each individual is driven by a clear sense of purpose. The culture emphasizes holistic development and a supportive team environment.

• The company is centered around growth and progress.
• Each person is led by purpose.