Product Marketing Lead

Proton seeks a Product Marketing Lead in Zürich to drive product marketing strategy, lead user research, and integrate marketing functions across its consumer business units.

This position serves as the central integrative force within Proton’s marketing organization, extending beyond traditional product marketing scopes. The role is responsible for steering product marketing efforts across consumer business units, encompassing positioning, campaign execution, product launches, and audience insights, while acting as a key bridge between product teams and marketing strategy.

Responsibilities

• Conduct user research to pinpoint target segments and clarify user needs.
• Define value propositions by analyzing user jobs to be done.
• Serve as the liaison between product/business unit teams and marketing, influencing roadmaps and shaping upstream marketing strategy.
• Create and manage comprehensive marketing strategies and plans aligned with growth objectives and product roadmaps.
• Guide marketing teams through execution, resolving cross-functional issues.
• Champion Proton’s values within the team and promote marketing initiatives throughout the organization.
• Participate in leadership discussions on how products influence the broader privacy ecosystem.

Requirements

• 12 to 15 years of experience in product marketing within B2C technology companies.
• Extensive background in managing marketing campaigns with a focus on growth levers.
• Demonstrated success in launching products in fast-paced settings.
• Natural leadership abilities to guide the product marketing function and contribute to broader marketing leadership.
• Strong project management capabilities with a hands-on approach in dynamic environments.
• Broad understanding of marketing disciplines, including content, SEO, social media, community management, paid acquisition, and lifecycle marketing.

Nice to have

• Experience in online privacy, cybersecurity, productivity tools, or other SaaS environments.
• Early adoption of emerging technologies across privacy, AI, cryptocurrency, and cybersecurity.
• An unconventional marketing mindset favoring earned-first strategies over traditional advertising.

What the company offers

• Comprehensive health coverage, retirement plans, generous leave, and wellness support.
• Stock options providing a tangible stake in the company.
• Provision of necessary hardware and software for optimal performance.
• Opportunities for professional growth through challenging responsibilities and ownership.
• Daily lunch and snacks provided in offices.
• Support for public transport, bike allowances, or parking.
• Flexible working hours focused on outcomes rather than clock-in times.

About the company

Proton operates with a unique model where the company answers only to users, not advertisers, investors, or governments. The team is diverse, collaborative, and tight-knit, with members from top academic institutions. The brand is a staple of online security and privacy, featured in popular media. Emphasis is placed on in-person collaboration in offices across multiple cities.

• User-centric mission, independent of advertisers, investors, or governments.
• Diverse, collaborative, and tight-knit team from top academic institutions.
• Brand recognized as a staple in online security and privacy.
• Emphasis on in-person collaboration in offices across multiple cities.