Marketing Technology Lead

The company seeks a Senior Marketing Technology Lead in Zürich to drive AI-enabled marketing operations, technology modernization, and data architecture strategy.

This position is central to Marketing Operations, merging technology, data, and artificial intelligence to build a future-ready marketing organization. The role collaborates closely with Strategic Marketing, Corporate Communications, business units, and specialist teams both locally and offshore.

Responsibilities

• Establish and maintain the marketing technology strategy and roadmap, ensuring alignment with FY27 objectives.
• Oversee the modernization of the marketing technology ecosystem, including migration to cloud-native, integrated platforms like Adobe Experience Platform.
• Collaborate with IT to redesign and enhance the marketing data foundation and architecture.
• Implement an AI-driven, agent-based marketing operating model across all marketing activities.
• Facilitate scalable, high-quality marketing execution through automation, standardization, and AI.
• Direct the development and optimization of CRM, CMS, marketing automation, and digital platforms.
• Work with Data & Analytics and Compliance teams to ensure data quality, governance, and actionable insights.
• Partner with Strategic Marketing and Campaigns and Channels to enable targeted activation, audience management, and performance marketing.
• Enable business-led marketing activation through self-service tools and scalable technology solutions.
• Manage relationships with technology partners and vendors (e.g. Adobe, Microsoft, AI partners).
• Drive continuous optimization through innovation, testing, and new capabilities (e.g. AI agents, automation tools).

Requirements

• 6–8+ years of experience in marketing technology, digital platforms, or marketing operations
• Proven experience in implementing and managing martech ecosystems (CRM, CMS, automation, data platforms)
• Strong understanding of data architecture and data-driven marketing, AI and automation in marketing, B2B marketing and campaign activation
• Experience working with cloud-based platforms and integrated tech stacks
• Excellent stakeholder management and communication skills
• Analytical mindset with a focus on scalability, efficiency and performance
• Ability to work in a fast-paced environment and drive change across teams

Nice to have

• Fluent in German

About the company

PwC Switzerland assists clients in building trust and reinventing their operations to turn complexity into a competitive advantage. The company operates as part of a tech-forward, people-empowered network.

• PwC Switzerland helps clients build trust and reinvent so they can turn complexity into competitive advantage.
• The company is part of a tech-forward, people-empowered network.