Destinusgroup, a European defence manufacturer, seeks a Brand & Content Lead in Zürich to shape its public voice across platforms. The role requires native English, strong writing, and the ability to translate technical work into compelling content, with 30–40% travel for events and on-site production.
This role is about redefining how Destinusgroup communicates — not managing calendars or social media posts, but crafting a consistent, credible brand voice that connects marketing and public engagement. The ideal candidate finds stories in engineering and industrial work, shapes messages with initiative, and acts as a bridge between technical teams and public audiences.
Responsibilities
- Develop and manage the content strategy for LinkedIn, X, YouTube, the company website, and future channels
- Create posts, announcements, event content, product updates, executive messaging, and campaign copy
- Translate technical and industrial topics into clear, sharp, and credible public communication
- Collaborate with engineers and product teams to uncover authentic stories from real projects
- Manage the content calendar flexibly, avoiding rigid adherence to schedules
- Lead communications for major exhibitions, including pre-, during, and post-event activities
- Travel to events and production sites to capture content, conduct interviews, brief creatives, and produce materials
- Provide clear creative direction to designers, video editors, agencies, and freelancers
- Support press and announcements by drafting materials, briefing notes, and amplification plans with comms leadership
- Maintain and update website news, events, and selected content pages
- Coordinate with legal, security, and export-control teams to ensure compliant publishing, including knowing when not to post
- Monitor performance across platforms and use insights to refine content approaches
- Anticipate key messages before others recognize their importance
- Maintain a consistent tone: serious, precise, industrial, European, technically credible, and never dull
Requirements
- Native-level English with excellent writing and editing skills
- A portfolio demonstrating voice, judgment, and range in content creation
- 3–6 years of experience building or managing social and content channels (LinkedIn, X, YouTube, website)
- Strong sense of ownership, structure, and ability to meet deadlines
- Skill in managing stakeholders without becoming overly bureaucratic
- Ability to simplify complex technical topics for public audiences
- Comfort with analytics, reporting, and using data to improve performance
- Basic visual literacy to brief and shape content beyond writing
- Willingness to travel 30–40% for events, exhibitions, and on-site content production
Nice to have
- Background in defence, aerospace, deep tech, hardware, robotics, manufacturing, or engineering-led companies
- Experience developing founder, CEO, or executive voice
- Working knowledge of Figma or similar design tools
- Experience directing designers, video teams, agencies, or freelancers
- Interest in European security, industrial capacity, autonomy, and advanced manufacturing
What the company offers
- The role begins hands-on and offers growth potential, including a path to Head of Brand or Head of Communications
About the company
Destinusgroup aims to build a public voice that treats serious industrial and defence topics with precision and credibility, without sounding dull or bureaucratic. The company values curiosity, initiative, and the ability to quickly grasp technical material, while challenging weak language and making complex industries accessible without oversimplifying.
- Values serious topics but believes language doesn’t have to be lifeless
- Seeks to build a brand voice that is precise, industrial, European, technically credible, and never boring
- Encourages curiosity, initiative, and fast learning of technical content
- Supports people who challenge weak communication and make complex industries understandable without dumbing them down
How to apply
Documents to submit:
- CV
- One paragraph explaining why you are
- Portfolio
- Social accounts
- Published work
- Personal projects
- Campaigns
- Writing samples
Quelle: öffentlich zugängliche Karriereseite des Arbeitgebers. Batchly ist nicht der Arbeitgeber und steht nicht notwendigerweise in einem Vertragsverhältnis mit dem Unternehmen.