Head of Product, Solution & Segment Marketing

Sulzer seeks a Director to lead global product and solution marketing for its industrial portfolio, driving commercial growth through strategic positioning and go-to-market execution across key verticals.

This role sits within Sulzer’s global Marketing team, responsible for defining how the company’s diverse range of pumps, separation technologies, and sustainability solutions are positioned in critical markets worldwide. The position focuses on translating technical capabilities into compelling value propositions that enable Sales teams and drive growth across the Flow, Services, and Chemtech divisions.

Responsibilities

• Establish and manage the worldwide product and solution marketing strategy, ensuring alignment with corporate goals and divisional priorities.
• Create distinct value propositions and positioning frameworks for core offerings, including pumps, rotating equipment services, bioplastics, and digital monitoring tools.
• Direct targeted marketing efforts for priority industries such as water, oil & gas, chemical processing, energy, food & beverage, and green hydrogen.
• Convert Sulzer’s sustainability commitments—such as decarbonization, CCUS, and circular economy initiatives—into clear market positioning.
• Oversee the launch marketing for new products and technologies, coordinating efforts across different regions and functional teams.
• Maintain consistent and persuasive messaging across all customer touchpoints, including digital channels, events, sales collateral, and technical literature.
• Collaborate with Sales and Commercial Excellence to produce enablement materials, competitive analyses, case studies, and ROI calculators.
• Develop unique messaging for aftermarket and service offerings, leveraging the global service network and long-term customer relationships.
• Define annual marketing plans and execute campaigns in coordination with regional and digital marketing teams.
• Partner with Product Management to shape roadmap priorities based on market trends, customer feedback, and competitive landscape analysis.
• Track advancements in decarbonization, industrial digitalization, and sustainable processes to identify new positioning opportunities.
• Lead, mentor, and develop a global team of product and solution marketers, promoting a culture of creativity, analytical rigor, and customer focus.

Requirements

• Bachelor’s degree in Business, Marketing, or a related discipline.
• Over 12 years of experience in B2B product, solution, or commercial marketing, including senior leadership roles.
• Demonstrated success in creating value propositions, portfolio positioning, and go-to-market strategies for complex B2B solutions.
• Background in industrial engineering, fluid engineering, rotating equipment, chemical processing, or similar capital equipment sectors.
• Strong commercial acumen, analytical capabilities, and a customer-centric approach.
• Excellent communication, stakeholder management, and influencing skills within a global matrix organization.
• Proficiency with CRM and marketing platforms like Salesforce and HubSpot, along with experience in ABM and digital marketing.
• Fluent proficiency in English.

Nice to have

• German language skills are considered a strong advantage.
• Prior experience in aftermarket or service marketing is beneficial.

What the company offers

• An innovative, vibrant, and agile work culture.
• Competitive employment conditions and comprehensive social benefits, including pension plans and holiday allowances.
• Access to a wide range of discounts on everyday shopping, entertainment, and lifestyle products.

About the company

Sulzer is a leading engineering company with a proud heritage of innovation. The organization is recognized as a Top Employer in multiple countries, including Brazil, Canada, China, Finland, Germany, Ireland, Mexico, Switzerland, South Africa, the UK, and the USA.

• Recognized as a Top Employer in numerous global locations.
• Proud heritage of innovation in engineering.
• Innovative, vibrant, and agile culture.