Marketing Manager (M/F) – 100%

Emile Egger und Cie SA seeks a Marketing Manager in Cressier to lead global strategy, brand visibility, and commercial effectiveness for its industrial B2B operations.

This position is responsible for shaping and executing the global marketing strategy to enhance brand presence and drive commercial success. The role ensures that all marketing efforts align with business growth, product positioning, and sales development across international markets.

Responsibilities

• Create and execute a global marketing strategy that supports business goals and brand positioning.
• Oversee annual marketing plans, including budgeting and priority setting.
• Coordinate participation in trade shows, exhibitions, and industry conferences.
• Drive lead generation, customer acquisition, and retention through targeted campaigns.
• Collaborate with Sales, Product Management, and regional teams to align marketing with commercial objectives.
• Produce and maintain marketing collateral such as brochures, presentations, case studies, and digital assets.
• Manage the company website, digital channels, and social media presence.
• Support product launches with communication plans and promotional materials.
• Coordinate with external agencies and suppliers for marketing activities.
• Analyze market trends, customer insights, and competitor activities to identify opportunities.
• Develop customer success stories and application notes to build market credibility.
• Ensure consistent messaging and visual identity across all communications.
• Track marketing performance using KPIs and suggest improvements.
• Assist with internal communications and company announcements.
• Coordinate Board-sponsored communication, branding, and employee engagement initiatives.
• Plan and execute strategic corporate events and special projects for the Board.
• Support executive communications and corporate presentations as needed.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communication, Business Administration, or equivalent.
• At least 5 years of marketing experience in an industrial B2B setting.
• Deep understanding of B2B marketing, branding, and communication practices.
• Familiarity with industrial products, markets, and sales processes.
• Experience with trade fairs, product launch communications, and digital marketing.
• Proficiency in CRM, website management, marketing automation, and analytics tools.
• Experience managing external agencies and marketing budgets.
• Fluent English communication skills.
• Excellent written and verbal communication abilities.
• Strong customer and business focus.
• Strong organizational and project management skills.
• Analytical mindset with ability to turn insights into action.
• Ability to work effectively in local and global teams.
• Creative yet execution-oriented approach.
• Capacity to handle multiple priorities and deadlines.
• Willingness to travel internationally for events and activities.
• Flexibility to work outside standard hours for launches or events.

Nice to have

• Fluency in French and/or German.