Marketing Manager (M/F)

Emile Egger & Cie SA seeks a Marketing Manager in Cressier, CH, to develop and execute global marketing strategies that strengthen brand visibility and drive commercial growth across all markets.

This position is responsible for shaping and implementing the worldwide marketing approach to enhance the company's brand presence, market reach, and sales performance. The role ensures that all marketing efforts directly support business expansion, product positioning, customer engagement, and revenue growth across every region.

Responsibilities

• Create and roll out a worldwide marketing plan that aligns with corporate goals and brand identity.
• Oversee yearly marketing schedules, key priorities, and financial allocations.
• Plan and manage involvement in industry exhibitions, trade shows, client gatherings, and professional conferences.
• Drive lead generation, client acquisition, and retention through focused marketing campaigns.
• Partner with Sales, Product Management, and regional teams to align marketing and commercial goals.
• Oversee the production and upkeep of marketing collateral, such as brochures, presentations, case studies, website content, and digital assets.
• Manage the corporate website, digital channels, and social media platforms.
• Facilitate product introductions via communication strategies, promotional efforts, and launch materials.
• Coordinate with external agencies, suppliers, and service providers for marketing and communication tasks.
• Perform market, customer, and competitor research to spot trends, opportunities, and risks.
• Create customer references, application stories, and success cases to boost market credibility.
• Maintain consistent messaging, visual identity, and branding standards throughout the organization.
• Track marketing performance using key metrics and suggest improvements.
• Assist with internal communication efforts and company announcements.
• Ensure all marketing materials comply with company standards, brand identity, and communication guidelines.
• Serve as the main coordinator for Board of Directors-sponsored communication, branding, and employee engagement initiatives.
• Lead the planning and execution of strategic corporate events and special projects initiated by the Board of Directors.
• Assist with executive communication and corporate presentations when needed.

Requirements

• Bachelor's or Master's degree in Marketing, Communication, Business Administration, or equivalent.
• At least 5 years of experience in a marketing role within an industrial B2B environment.
• Strong knowledge of B2B marketing, branding, and communication practices.
• Good understanding of industrial products, markets, and sales processes.
• Experience with trade fairs, product launch communication, and digital marketing activities.
• Working knowledge of CRM, website management, marketing automation, and analytics tools.
• Experience in managing external agencies and marketing budgets.
• Fluent in English.
• Excellent communication and writing skills.
• Strong customer and business orientation.
• Strong organizational and project management capabilities.
• Good analytical skills and ability to translate market insights into actionable initiatives.
• Ability to collaborate effectively within local and global teams.
• Creative mindset combined with strong execution capabilities.
• Ability to manage multiple priorities and deadlines.

Nice to have

• French and/or German would be considered an advantage.