Product Marketing Manager

Secheron S.A. in Satigny, CH, seeks a Senior Product Marketing Manager for its Electrical Safety Solutions business unit. The role involves developing marketing strategies, managing promotional materials, and supporting sales growth in an industrial B2B environment.

This position supports the Business Unit Electrical Safety Solutions (ESS) by leading marketing initiatives that drive sales growth. The manager collaborates with product, sales, and business development teams to align marketing efforts with business objectives.

Responsibilities

• Create and execute the business unit’s marketing strategy with input from product line managers, sales, and business development.
• Design and oversee all promotional content, including brochures, presentations, videos, animations, e-learning, and digital media, to support sales and business development.
• Coordinate with the Sécheron Hasler Group Marketing Team for trade shows and fairs, managing preparation and alignment with business unit teams.
• Assist product line managers and sales teams in analyzing product economics.
• Develop and implement growth-focused marketing plans in collaboration with business development, product managers, and sales.
• Plan and lead product launches globally, working with business development and product managers to support the worldwide sales network.
• Produce marketing materials such as brochures, PowerPoint decks, videos, animations, e-learning content, and web/social media assets.
• Conduct competitor product analyses to support product and sales teams.
• Collaborate with product managers to create e-learning modules for global sales training.
• Maintain product documentation for internal and corporate use.
• Plan annual trade show needs with sales and manage preparation within the business unit, coordinating with Group Marketing.
• Manage the business unit’s marketing budget.
• Participate in preparing yearly strategy review meetings.

Requirements

• Technical degree in electrical engineering or power electronics.
• Additional education in industrial product marketing.
• Minimum 10 years of international experience in sales and product marketing within an industrial B2B setting.
• Proven success in product marketing, including influencing key stakeholders across the organization.
• Demonstrated experience as a product marketing manager.
• Strong understanding of at least one of these sectors: high voltage, railway traction systems, power transmission & distribution, renewable energy, or e-mobility.
• Interest and ability to understand DC and AC power systems and related product requirements.
• Excellent project management, organizational, and problem-solving abilities.
• Outstanding communication, presentation, and interpersonal skills.
• Ability to craft persuasive communication strategies grounded in technical reasoning.
• Proven creativity and problem-solving skills.
• Experience working under pressure and meeting tight deadlines.
• Fluency in English is required.

Nice to have

• Knowledge of French and German is beneficial.

What the company offers

• The company promotes flat hierarchies and direct communication across departments and management levels.
• Employees are given full responsibility for their assigned tasks.
• Initiative and contributions to operational excellence are encouraged.
• Opportunities for personal and professional development are available.

About the company

Secheron S.A. fosters a culture of direct communication and flat hierarchies, empowering employees to take initiative and contribute to operational excellence.

• Flat hierarchies encourage open communication between departments and management.
• Employees are encouraged to take initiative and support operational excellence.