Founding Marketing Lead

Omnilex seeks a Founding Marketing Lead in Zürich to shape brand identity, drive product launches, and lead communications for its AI-native law firm. This early hire will define positioning and messaging across all channels.

As one of the first marketing hires at Omnilex, this role will define the company's product positioning and brand identity while driving adoption through strategic campaigns and content. The position plays a critical part in scaling the AI-native law firm across Europe following a recent funding round.

Responsibilities

• Establish and refine product positioning and messaging strategies for every channel.
• Develop and maintain Omnilex's brand identity to ensure consistency across all touchpoints.
• Organize and implement product launches, feature updates, and competitive marketing campaigns.
• Create compelling product narratives, case studies, demo scripts, and video content to boost user adoption.
• Oversee communications for in-person events and webinars.
• Coordinate with website freelancers and manage content to ensure a persuasive online presence.
• Work with design freelancers to produce impactful visual materials.
• Own and shape in-product communication strategies.
• Monitor marketing trends in AI, legal tech, and B2B sectors to identify new opportunities.

Requirements

• At least two years of marketing experience, preferably within B2B enterprise SaaS.
• Outstanding storytelling and communication abilities.
• A strong sense of branding and an eye for how it should evolve.
• Familiarity with tools like Mailchimp, Hubspot, G-Ads, Clay, and LinkedIn.
• Understanding of AI tools like Claude, ChatGPT, and others.
• Hands-on, fast-moving, and comfortable working in a self-guided manner.
• Ability to manage multiple projects, timelines, and priorities with speed and accuracy.
• Fluency in English.
• Swiss work permit or EU/EFTA citizenship.

Nice to have

• Background in a startup, marketing agency, or other fast-paced environment supporting B2B clients.
• Familiarity with legal tech, SaaS, or AI-driven products.
• Fluency in German.

What the company offers

• Competitive salary complemented with transparent competitive ESOP (employee stock options).
• A collaborative, high-energy team environment where your ideas and contributions are valued and implemented.
• Direct customer impact and responsibility - your performance strongly correlates with our startup success.
• High ownership, fast learning curve, and a clear mission.

About the company

Omnilex began by developing an AI workspace tailored for legal professionals, featuring the world's first AI-powered legal commentary. The product quickly became a daily tool for thousands of legal professionals across Switzerland, Germany, and Liechtenstein. The company is now scaling across Europe with a young, passionate, and dynamic team of 15 members who bring expertise in AI, law, and distribution.

• Join a young, passionate, and dynamic team of 15.
• Work with a smart, motivated team with backgrounds in AI, law and distribution.
• Experience a collaborative, high-energy team environment where your ideas and contributions are valued and implemented.
• Take on high ownership with a fast learning curve and a clear mission.