Merchandising Manager, Apparel

VF International seeks a Merchandising Manager for Apparel to lead EMEA strategy, focusing on DTC excellence, brand repositioning, and wholesale expansion.

This position oversees apparel merchandising across the EMEA region, with a focus on driving direct-to-consumer success, repositioning the brand toward contemporary and streetwear styles, and expanding wholesale presence across various account tiers. The role is responsible for delivering consumer-focused product assortments, achieving strong commercial outcomes, and building a high-performing team aligned with regional priorities.

Responsibilities

• Develop and manage premium direct-to-consumer assortment strategies, enhance product narratives, and collaborate with visual merchandising and retail teams to ensure top-tier execution.
• Elevate the brand's streetwear relevance and contemporary appeal by creating consumer-centric collections, leading capsule launches and collaborations, and maintaining operational efficiency.
• Define and execute tiered assortment strategies for Tier 0-3 wholesale accounts, differentiating products by distribution channel while balancing premium positioning with scalable growth.
• Adapt global strategies to the EMEA market by establishing line architecture, pricing models, and go-to-market plans, providing clear tools and product stories to support sales.
• Monitor sell-in, sell-out, and margin performance, adjusting in-season strategies and aligning forecasts to meet business objectives.
• Lead, mentor, and develop the merchandising team, setting clear expectations, aligning goals with regional planning, and fostering a culture of accountability and collaboration.
• Serve as the liaison between global and EMEA teams, collaborating with planning, sales, marketing, and visual merchandising to leverage consumer and marketplace insights.

Requirements

• Proven expertise in direct-to-consumer merchandising.
• Deep understanding of streetwear and contemporary apparel trends.
• Experience working within wholesale apparel consumer environments.
• Strong commercial acumen and analytical problem-solving skills.
• Ability to influence cross-functionally and lead teams effectively.
• Track record of driving key performance indicators, including revenue, margin, sell-through rates, direct-to-consumer full-price performance, marketplace expansion, go-to-market execution, and team development.

What the company offers

• A supportive work culture grounded in respect, integrity, and continuous feedback.
• An inclusive, international environment that values diverse backgrounds, lifestyles, and nationalities.
• The opportunity to contribute to an iconic lifestyle brand within a multi-brand, multi-country organization.
• Access to an on-site gym with health and wellness programs.
• A 50% discount card valid across all VF brands.
• Breakout areas providing complimentary hot beverages.

About the company

VF International is a global apparel company that connects people to the lifestyles they cherish through a family of iconic brands. Founded in 1973, Timberland is a key part of this portfolio, driven by the belief that a greener future is a better future. The company's purpose is to power movements of sustainable and active lifestyles for the betterment of people and the planet.

• A supportive feedback-based culture where respect and integrity guide daily operations.
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks