MICE & Groups Sales Manager H/F/X

The company seeks a MICE & Groups Sales Manager for its luxury property in Montreux. The role focuses on growing business within the Swiss domestic and German-speaking markets.

This position serves as the primary ambassador for Meetings, Incentives, Conferences, and Events (MICE) offerings at a prestigious luxury hotel in Switzerland. Reporting to the Area Director of Sales & Marketing, the incumbent drives revenue growth by positioning the property as the top choice for corporate and social groups across the DACH region.

Responsibilities

• Proactively identify and cultivate new business opportunities within the Swiss domestic market, with a specific emphasis on German-speaking Switzerland, Germany, and Austria.
• Establish the hotel as the leading destination for corporate meetings, incentive programs, conferences, and social gatherings throughout Switzerland.
• Manage and expand a portfolio of key accounts, including corporate clients, event agencies, professional conference organizers, and incentive houses.
• Negotiate pricing and finalize group bookings through written contracts that align with established hotel policies.
• Plan and execute targeted sales trips, roadshows, and client entertainment activities in key feeder markets.
• Represent the hotel at industry tradeshows and networking forums to increase visibility within the German-speaking MICE community.
• Conduct site inspections and familiarization tours for prospects, ensuring tailored and compelling presentations.
• Achieve monthly, quarterly, and annual sales targets for group and MICE segments.
• Collaborate with Revenue Management and Events teams to maintain rate integrity and ensure seamless handover of confirmed bookings.
• Monitor group pace, conversion rates, and lead volumes to adjust prospecting strategies accordingly.
• Prepare and submit regular sales reports to the Area Director of Sales & Marketing.
• Respond to all business leads and requests for proposals within 24 hours with tailored, brand-compliant offers.
• Conduct competitor surveys and recommend strategies based on market intelligence and demand trends.
• Maintain up-to-date knowledge of all hotel services, event spaces, capacities, and food and beverage offerings.
• Record all account activities and business details in the hotel’s CRM systems.
• Adhere to all departmental policies, procedures, and LQA standards.

Requirements

• At least three years of proven sales experience in luxury hospitality, MICE, or the events industry, preferably within Switzerland or the DACH region.
• A demonstrated track record of developing new accounts, generating group revenue, and managing client portfolios in competitive luxury markets.
• Native or near-native fluency in German and Swiss German.
• Professional proficiency in English.
• Exceptional interpersonal, communication, negotiation, and organizational skills.
• A strong commercial mindset with a data-driven, revenue-focused approach.
• Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.
• Willingness to travel regularly within Switzerland and the DACH region for client development and trade events.
• Highly responsible, reliable, and capable of working autonomously within a high-performance commercial team.

Nice to have

• A strong existing network within the Swiss corporate and MICE landscape.
• Proficiency in French.
• A university or college degree in Hospitality Management, Business Administration, or a related field.
• Experience with Opera, Delphi FDC, or equivalent hospitality CRM systems.

What the company offers

• Complimentary upgrades, extended stays, and discounted rates at Fairmont and Raffles properties.
• Special discounts on dining and wellness services.
• Additional luxuries designed to enhance the employee experience.

About the company

The hotel is a distinguished property affiliated with Swiss Deluxe Hotels and part of the Accor group under the Fairmont brand. The organization is committed to fostering an inclusive environment where diverse talents thrive. Core values include Respect, Belonging, Empowerment, and Excellence, emphasizing fairness, celebration of differences, initiative, and genuine connection.

• Respect: Treating everyone with fairness and dignity.
• Belonging: Celebrating differences and supporting one another.
• Empowerment: Taking initiative to create unforgettable experiences.
• Excellence: Building genuine connections and making those around us feel special.
• Inclusion: Creating an environment where diverse talents thrive.