CRM & Digital Project Manager

Roger Dubuis seeks a CRM & Digital Project Manager in Schaffhausen to lead customer engagement strategies, manage digital campaigns, and coordinate with global teams.

This position serves as a strategic bridge between Marketing, Sales, and Boutique operations, translating customer insights into effective CRM and digital actions. The role also involves representing the brand at client events and fostering strong relationships with wholesale partners.

Responsibilities

• Plan and launch CRM campaigns for both retail and wholesale segments.
• Enhance customer pathways by leveraging Salesforce, Looker, Medallia, and MyIWC.
• Coordinate daily CRM operations and resolve issues in alignment with IWC HQ.
• Oversee the production and distribution of digital assets across local and partner platforms.
• Analyze customer data and campaign metrics to generate actionable business insights.
• Create strategic customer journey maps using segmentation and behavioral data.
• Track competitor moves, client feedback, and regional market shifts.
• Act as the primary liaison between Marketing, Sales, and Boutique teams to advocate for the customer perspective.
• Foster market expertise by establishing feedback loops and co-creating activities with partners.
• Visit boutiques regularly to maintain communication with local CRM specialists.
• Deliver monthly reports on KPIs and specific activation results.
• Ensure CRM strategies align with commercial goals and in-store promotions.
• Prepare and assess retail customer profiles for Swiss activations.
• Participate in and support customer events, including WHS and retail activities.
• Design and monitor targeted wholesale campaigns, including tool management.
• Handle content creation, distribution, and amplification in owned and partner channels.
• Manage local social media presence, with a focus on Instagram.
• Control the digital and CRM budget, manage vendors, and handle internal reporting.

Requirements

• Master’s degree in Marketing, Communications, or a related discipline.
• Minimum of two years of relevant professional experience.
• Fluency in German, French, and English.
• Ability to work under pressure, remain flexible, and travel within Switzerland.

Nice to have

• Proficiency in Italian.

What the company offers

• Collaborative work environment with a dedicated team.
• Chance to learn across various business functions and gain practical insights.
• Professional growth in a stimulating setting with strong benefits and working conditions.

About the company

Roger Dubuis operates within Richemont, a global leader in the luxury sector known for jewelry, watches, and high-end accessories. Each Maison under Richemont upholds traditions of style, quality, and craftsmanship, while the group remains committed to innovation and preserving the unique heritage of its brands through continuous creativity.

• Richemont is a world leader in luxury, specializing in jewelry, watches, and high-end accessories.
• Each Maison preserves its unique heritage, identity, and traditions of craftsmanship.
• The company drives innovation and designs new products aligned with the core values of its Houses.