Global Brand Lead Elenestinib – Global Launch Center

Sanofi seeks a Senior Global Brand Lead for Elenestinib in Rotkreuz, CH. This onsite role involves leading the global launch strategy and cross-functional brand team for this pioneering entity.

The company is establishing a new, entrepreneurial global commercialization center with significant decision-making power over launch strategies. In this capacity, the Global Brand Lead acts as the Chief Executive Officer for the Elenestinib brand, leading a senior-level, cross-functional Global Brand Team. The position reports directly to the Global TA Head for SM & BPM Integration.

Responsibilities

• Direct the Global Brand Team in crafting brand strategy and guaranteeing uniform global execution.
• Act as the Commercial Chair on the Global Product Team to provide strategic oversight and coordination.
• Define commercial ambitions across short, mid, and long-term horizons, deploying strategies to meet business objectives.
• Collaborate with Global Medical and HEVA to build an integrated evidence generation plan and a scientific key message platform.
• Work with Global Market Research to ensure robust insight generation for launch foundations.
• Partner with New Product Planning to shape the Therapeutic Area Strategy Narrative and support brand Life Cycle Management.
• Coordinate with the AYVAKIT brand team to develop co-positioning strategies.
• Articulate a clear brand narrative and align the organization around it.
• Lead the creation of launch business cases and identify ideal market shaping plans.
• Integrate brand strategies with Sanofi Integrated Launch Capabilities for launch simulation and scenario planning.
• Design diagnosis and patient find strategies for the brand.
• Develop multichannel approaches to amplify brand experience, including go-to-market and omnichannel rollout.
• Achieve sales, profit, and market share targets within agreed budgets.
• Monitor business performance and ensure management actions secure adherence to agreed plans.
• Manage budgets to focus on highest impact opportunities.
• Ensure operational efficiency and effectiveness of all aspects of the business.

Requirements

• Undergraduate degree in business, science, or a related discipline.
• At least 15 years of demonstrated success in marketing, launches, and general management roles.
• Global, US or Ex-US launch experience is critical.
• Background in Rare Disease is critical.
• Proven command of classic marketing and sales disciplines and techniques.
• Demonstrated success in commercial planning, launching, aggressively growing, and managing products through their life cycle.

Nice to have

• Advanced degree (MD or MBA) preferred.
• Experience building and leading a pharmaceutical/biotech commercial organization with marketing responsibilities and successful general management experience preferred.
• Respiratory and/or relevant rare disease experience preferred.

What the company offers

• Generous health and well-being benefits, including top-tier healthcare.
• 14 weeks’ gender-neutral parental leave.
• Opportunities to grow through scientific, leadership, and cross-functional moves.

About the company

Sanofi is an R&D-driven, AI-powered biopharma company committed to improving people’s lives. The company is establishing a new transformational global commercialization center at the cornerstone of its 'Launch Powerhouse' strategy. The role is part of a diverse, cross-functional team of approximately 150 dedicated professionals co-located in Switzerland. Success requires seamless, daily collaboration across medical affairs, commercial strategy, regulatory, manufacturing & supply, market access, and digital teams. The company invests in employees to reach further, think faster, and do what’s never-been-done-before.

• Sanofi is an R&D-driven, AI-powered biopharma company committed to improving people’s lives.
• The company is establishing a new transformational global commercialization center at the cornerstone of its 'Launch Powerhouse' strategy.
• The role is part of a diverse, cross-functional team of approximately 150 dedicated professionals co-located in Switzerland.
• Success requires seamless, daily collaboration across medical affairs, commercial strategy, regulatory, manufacturing & supply, market access, and digital teams.
• The company invests in employees to reach further, think faster, and do what’s never-been-done-before.