Global Brand Lead Avapritinib – Global Launch Center

Sanofi seeks a Senior Global Brand Lead for Avapritinib (Ayvakit) in Rotkreuz/Zug, Switzerland. This role leads the global brand strategy and launch execution for a pioneering commercial entity.

The company is establishing a new, entrepreneurial global commercialization center with significant decision-making power over launch strategies. In this capacity, the successful candidate will serve as the Chief Executive Officer for the Ayvakit brand, leading a senior, cross-functional Global Brand Team. The position is based in Zug, Switzerland, and reports directly to the Global TA Head for SM & BPM Integration.

Responsibilities

• Direct the Global Brand Team in crafting brand strategy and ensuring its consistent execution worldwide.
• Define commercial ambitions across short, mid, and long-term horizons, deploying strategies to meet business goals.
• Oversee financial planning exercises, including SP, IBP, and budgeting, to set and achieve revenue, market share, and Opex targets.
• Collaborate with Global Medical and HEVA teams to build integrated evidence generation plans and scientific messaging platforms.
• Work with Global Market Research to execute robust insight generation for launch foundations.
• Partner with New Product Planning to develop the Therapeutic Area Strategy Narrative and support brand Life Cycle Management.
• Articulate a clear brand narrative and align the broader organization around this strategic vision.
• Create global growth strategies and identify market-shaping plans to expand the brand's presence.
• Integrate brand strategies with Sanofi Integrated Launch Capabilities (SILC) for launch simulation and scenario planning.
• Design strategies for diagnosis and patient identification.
• Develop multichannel and omnichannel go-to-market approaches to enhance the brand experience.
• Deliver sales, profit, and market share results within agreed budgetary constraints.

Requirements

• Undergraduate degree in business, science, or a related field.
• Minimum of 15 years of proven success in marketing, product launches, and general management.
• Critical experience in global, US, or Ex-US product launches.
• Essential background in the Rare Disease sector.
• Strong command of traditional marketing and sales disciplines.
• Demonstrated ability in commercial planning, launching, aggressively growing, and managing products throughout their lifecycle.

Nice to have

• Advanced degree such as an MD or MBA.
• Experience building and leading pharmaceutical or biotech commercial organizations with marketing and general management responsibilities.
• Prior experience in Respiratory or other relevant rare disease areas.

What the company offers

• Comprehensive health and well-being benefits, including top-tier healthcare coverage.
• 14 weeks of gender-neutral parental leave.
• Opportunities for professional growth through scientific, leadership, and cross-functional career moves.

About the company

Sanofi is an R&D-driven, AI-powered biopharma company dedicated to improving people's lives. The organization is currently establishing a transformational global commercialization center that serves as the cornerstone of its 'Launch Powerhouse' strategy. Success in this environment requires seamless, daily collaboration across medical affairs, commercial strategy, regulatory, manufacturing, market access, and digital teams. The company invests in its employees to encourage them to reach further, think faster, and innovate in ways never done before.

• R&D-driven and AI-powered approach to biopharma.
• Commitment to improving people's lives.
• Establishment of a new transformational global commercialization center.
• Emphasis on seamless collaboration across diverse functional teams.
• Investment in employee growth and innovative thinking.