Global Marketing Manager - Electric Oral Care

Curaden seeks a Global Marketing Manager to lead growth marketing for its electric oral care portfolio, reporting to the Head of Category Marketing.

This position sits within the Global Growth Marketing team and is responsible for driving the commercial success of the electric toothbrush and device range. The role reports directly to the Head of Category Marketing and Growth, ensuring that marketing strategies align with the company's broader business objectives.

Responsibilities

• Manage specific product lines and major marketing projects, covering everything from portfolio strategy to global go-to-market plans and subscription models.
• Design and execute integrated marketing campaigns across digital, retail, professional, and event channels.
• Facilitate new product introductions while maintaining consistent brand messaging across all customer touchpoints.
• Partner with content, design, and branding teams to ensure high-quality creative output and brand alignment.
• Monitor key performance indicators, analyze consumer insights, and provide recommendations for ongoing campaign optimization.
• Coordinate with Product Management, Sales, Regulatory, and Digital teams to ensure marketing efforts support overall business goals.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related discipline.
• Several years of practical marketing experience in B2C and/or B2B consumer goods.
• Demonstrated ability to manage international omnichannel marketing campaigns from start to finish.
• Strong project management skills with experience collaborating across multiple markets and stakeholders.
• Fluency in English.

Nice to have

• Background in premium oral care, health-tech, beauty-tech, or personal care sectors.
• Experience briefing and working with creative agencies, designers, and content creators.
• Data-driven mindset with proficiency in defining, tracking, and analyzing KPIs.
• Excellent communication skills for managing stakeholders professionally.
• Familiarity with tools like HubSpot, Miro, Google Analytics, Asana, Adobe Suite, and MS Office.
• Proficiency in German or other languages is a significant advantage.

What the company offers

• Opportunity to make a meaningful impact by managing global brands and campaigns.
• Diverse and challenging tasks within an international environment, fostering close cross-functional collaboration.
• Professional development through mentoring, training programs, and further education opportunities.
• A dynamic, creative, and family-like working atmosphere during a period of growth.
• Trust and autonomy to take responsibility, contribute ideas, and shape initiatives.
• Competitive employment conditions including pension contributions, paid time off, and additional benefits.

About the company

Curaden is a Swiss family-owned company with over 70 years of success, recognized as a global leader in preventive oral care across more than 90 countries. The organization combines innovative products with evidence-based education, guided by the belief that true health stems from understanding, motivation, and the right tools. It maintains a stable, values-driven culture that emphasizes positive collaboration and continuous growth.

• Driven by passion and operated as a family business.
• Focus on innovative products and meaningful health solutions beyond just dental care.
• Dynamic, creative, and diverse working environment.
• Strong emphasis on positive collaboration and shared values.
• Stable growth with a long history of success.

How to apply

Documents to submit:

• Full application documents