Global Marketing Manager - Electric Oral Care

CURADEN AG seeks a Global Marketing Manager for its Electric Oral Care portfolio. The role involves leading global marketing strategies, campaigns, and product launches while collaborating with international teams.

This position sits within the Global Growth Marketing team and is responsible for driving marketing success for the electric toothbrush and device portfolio. The manager reports directly to the Head of Category Marketing and Growth, overseeing key initiatives from portfolio development to global go-to-market strategies.

Responsibilities

• Manage specific product lines and major marketing initiatives, including defining global go-to-market strategies and subscription models.
• Plan and execute integrated global marketing campaigns across digital, retail, professional, and event channels in coordination with local markets.
• Facilitate new product launches and maintain consistent brand positioning across all customer touchpoints.
• Partner with content, design, and branding teams to ensure high-quality creative output and brand consistency.
• Monitor key performance indicators, analyze campaign results and consumer insights, and recommend optimizations.
• Collaborate with Product Management, Sales, Regulatory, and Digital teams to align marketing efforts with business goals.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related discipline.
• Several years of practical marketing experience in B2C and/or B2B consumer products.
• Proven track record in coordinating international omnichannel marketing campaigns from planning through execution.
• Strong project management skills with experience managing multiple stakeholders across different regions.
• Ability to effectively brief and work with creative agencies, designers, and content creators.
• Data-driven mindset with experience defining, tracking, and analyzing KPIs.
• Excellent communication skills and ability to manage stakeholder relationships professionally.
• Fluency in English.

Nice to have

• Experience in premium oral care, health-tech, beauty-tech, or personal care sectors.
• Familiarity with German and other languages.

What the company offers

• Significant impact through ownership of global brands, products, and campaigns.
• Challenging and diverse tasks within an international scope and close cross-functional collaboration.
• Professional growth supported by mentoring, training, and development opportunities.
• Collaborative and dynamic work environment with a family-like atmosphere during a growth phase.
• Trust in employees to take responsibility, contribute actively, and shape ideas.
• Attractive employment conditions including pension contributions, paid time off, and additional benefits.

About the company

CURADEN AG is a Swiss pioneer and global leader in preventive oral care, headquartered in Kriens near Lucerne. As a rapidly growing, stable family-owned company with over 70 years of success, it maintains a strong values-driven culture. The organization fosters a dynamic, creative, and diverse working environment that promotes positive collaboration.

• Swiss pioneer and global leader in preventive oral care.
• Stable, family-owned company with over 70 years of success.
• Dynamic, creative, and diverse working environment.
• Strong values-driven culture promoting positive collaboration.

How to apply

Documents to submit:

• Full application documents