Performance Marketing Manager - B2B

Proton seeks a Performance Marketing Manager in Geneva to lead B2B paid campaigns, manage agency partners, and implement privacy-first attribution models.

This position is responsible for the complete lifecycle of paid B2B marketing initiatives, ensuring accountability for key performance indicators. The role entails overseeing an external agency partner and establishing robust, privacy-compliant tracking systems to measure success accurately.

Responsibilities

• Manage full-cycle paid B2B advertising efforts on Google, LinkedIn, and Meta platforms.
• Oversee the performance and deliverables of an external performance marketing agency.
• Build and sustain attribution frameworks that prioritize user privacy.
• Forecast quarterly budgets and KPIs, ensuring accurate reporting and delivery.
• Analyze B2B funnels to locate and resolve conversion bottlenecks.
• Collaborate with the Ad Tech team to streamline reporting and campaign automation.
• Coordinate the development of campaign materials to generate new business leads across product lines.

Requirements

• Minimum four years of hands-on experience in performance marketing, specifically focused on B2B user acquisition.
• Extensive knowledge of Google Ads, LinkedIn Ads, and Meta advertising platforms.
• Demonstrated history of achieving measurable ROI (CPL, ROAS, CAC) for B2B tech or SaaS products.
• Prior experience in managing external performance marketing agencies.
• Ability to design and deploy privacy-preserving attribution solutions.
• Advanced Excel proficiency for budget forecasting, reporting, and tracking.
• Experience utilizing marketing automation and lead nurturing tools, such as HubSpot.

Nice to have

• Knowledge of CMS platforms and experience with landing page A/B testing.
• Basic coding or automation skills to improve reporting efficiency.

About the company

Proton operates under a strict policy against invasive tracking, necessitating the development of creative, privacy-first marketing solutions. This approach defines the company's commitment to user privacy in all its digital interactions.

• The company prioritizes privacy-first solutions due to its inability to use invasive tracking methods.