Genedata seeks a Web & Digital Marketing Specialist in Basel to manage website content, drive SEO, and analyze digital performance data to support marketing campaigns.
This position is responsible for overseeing website content within the CMS, optimizing search engine visibility, and converting digital metrics into actionable insights. The specialist supports cross-functional marketing initiatives and ensures a high-quality user experience, reporting directly to the Head of Digital Marketing in Basel. Genedata operates as one of Danaher’s more than 15 global companies.
Responsibilities
- Manage and update website content within the content management system.
- Create clear dashboards and reports from performance data to guide decisions.
- Improve search engine optimization and monitor overall website health.
- Coordinate marketing campaigns across teams from planning to execution.
- Analyze audience trends and behavior to enhance digital presence.
Requirements
- Proven experience managing website content via a CMS.
- Strong ability to analyze data and produce clear performance reports.
- Knowledge of user experience principles to improve digital journeys.
- High attention to detail for quality assurance and brand consistency.
- Proficiency with analytics and marketing tools such as GA4, GTM, Pardot, LinkedIn, Buffer, and Hootsuite.
- Bachelor’s degree in digital media, marketing, or a related field, plus at least two years of relevant experience.
Nice to have
- Familiarity with CRM platforms and marketing automation tools like Pardot, HubSpot, or Salesforce.
- Experience managing paid social or digital advertising campaigns on Google Ads or LinkedIn Campaign Manager.
What the company offers
- Hybrid work arrangement providing flexibility.
- Competitive benefits package including healthcare coverage and paid time off.
About the company
Genedata is part of Danaher’s global network of operating companies, united by a commitment to innovation that delivers tangible results. The organization fosters an inclusive culture where every employee’s voice and unique perspective are valued. By leveraging Danaher’s system of continuous improvement, the company transforms ideas into meaningful impact.
- Shared commitment to innovation for tangible impact.
- Inclusive culture where individual voices and perspectives matter.
- Use of continuous improvement systems to drive results.
Quelle: öffentlich zugängliche Karriereseite des Arbeitgebers. Batchly ist nicht der Arbeitgeber und steht nicht notwendigerweise in einem Vertragsverhältnis mit dem Unternehmen.