Senior Strategic Marketing Manager BioPharma and Clinical Development

Genedata seeks a Senior Strategic Marketing Manager to lead segment strategy for its Life Sciences portfolio in Basel, CH. This remote role focuses on BioPharma and clinical development markets.

The company is looking for a strategic marketing authority to define and evolve the segment strategy for its Life Sciences portfolio, specifically targeting pipeline-driven market segments. Reporting to the Director of Strategic Marketing and Market Management LSAS within the global Life Science and Applied Solutions Business Unit, the incumbent will integrate market insights, competitive dynamics, and business priorities to drive growth and ensure consistent strategy execution across marketing, product, and commercial teams.

Responsibilities

• Define, maintain, and continuously refine the segment strategy for pipeline-driven markets.
• Convert portfolio priorities into clear positioning, differentiated value propositions, and actionable growth logic.
• Synthesize market insights, customer needs, competitive dynamics, and business priorities into a coherent strategic direction.
• Guide and align marketing, product, and commercial teams to ensure consistent strategy execution.
• Own segment performance, including growth, market share, marketing ROI, and rapid strategy adaptation when gaps emerge.

Requirements

• Deep understanding of BioPharma and Biotech markets with focus on pipeline-driven capital equipment and technology marketing.
• Proven ability to work in a matrix environment and manage high organizational complexity while influencing cross-functional stakeholders.
• 5+ years of experience in strategic marketing, business strategy, product management, commercialization, market insight, or comparable growth-driving functions.
• Master/Diploma degree in a Life Science branch required.
• Must have a valid driver’s license with an acceptable driving record.

Nice to have

• Previous experience in German (spoken and written language).
• Previous experience in Business Administration.

What the company offers

• Eligible for a remote work arrangement.
• Eligible for bonus/incentive pay.
• Comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k).

About the company

Genedata is united by a shared commitment to innovate for tangible impact in life sciences, diagnostics, and biotechnology. The culture is rooted in customer focus, innovation, and teamwork. The company harnesses the Danaher system of continuous improvement to turn ideas into impact. The company believes in designing a better, more sustainable workforce.

• The company is united by a shared commitment to innovate for tangible impact in life sciences, diagnostics, and biotechnology.
• The culture is rooted in customer focus, innovation, and teamwork.
• The company harnesses the Danaher system of continuous improvement to turn ideas into impact.
• The company believes in designing a better, more sustainable workforce.