Product Marketing Manager

Alohi seeks a Product Marketing Manager in Geneva to drive post-signup user activation, conversion, and retention for its AI-first SaaS platform.

The company is an AI-native SaaS scale-up aiming to streamline business operations. This position is responsible for the entire customer journey after initial registration, focusing on transforming new users into engaged, paying, and loyal customers. The role operates in a high-ownership environment where the incumbent will have broad responsibilities and immediate impact.

Responsibilities

• Manage the transition from signup to active usage by optimizing onboarding flows and driving feature adoption across all four product lines.
• Increase the conversion rate from active to paying customers by refining messaging around trials, upgrades, and plan value.
• Drive retention and expansion efforts, including reducing churn and implementing upsell strategies to improve net revenue retention.
• Analyze funnel and usage data to pinpoint drop-off points and develop targeted initiatives to address them.
• Define and execute the strategy for the post-signup funnel, setting priorities and implementing initiatives from start to finish.
• Proactively identify growth opportunities and execute adoption plays, experiments, and innovative feature launches.
• Monitor competitors, market trends, and customer needs to build deep industry expertise.
• Inform the product roadmap with market insights and advocate for necessary feature developments.
• Enhance the website’s messaging, structure, and feature presentation to improve user experience.
• Create clear and compelling release notes that translate technical updates into customer benefits.
• Organize and lead webinars to educate users and demonstrate new capabilities.
• Develop launch narratives for new features, identifying media angles and collaborating with leadership on press stories.
• Maintain sales collateral and feature catalogs to help the sales team position products effectively.
• Translate product features into value propositions and use cases tailored to specific customer segments.
• Apply strong design principles to all marketing materials, including decks, one-pagers, and web visuals.
• Collaborate with design and web teams to ensure all customer-facing assets are polished and on-brand.

Requirements

• Demonstrate an AI-native mindset by instinctively using AI tools to work more efficiently and effectively.
• Possess at least five years of experience in product marketing, management, or growth, preferably within B2B SaaS.
• Show a proven history of improving activation, adoption, conversion, or retention metrics with measurable results.
• Understand how trials, upgrades, and plan messaging influence customer conversion.
• Act as both a strategist and a builder, spotting opportunities and executing hands-on work to realize plans.
• Exhibit exceptional writing skills, capable of turning technical changelogs into engaging customer stories.
• Have experience planning and delivering webinars or similar customer-facing programs.
• Display a genuine design sensibility and high standards for visual quality.
• Be comfortable using product analytics and making data-driven decisions.
• Have experience creating sales enablement materials and collaborating closely with sales teams.
• Show curiosity about the industry and a drive to become an expert.
• Be fluent in English.

What the company offers

• Access to cutting-edge AI tools and a modern technology stack.
• A dedicated learning budget for training, conferences, courses, and professional development.
• Regular team events and company-wide retreats.
• Weekly yoga sessions.
• Discounts on gym memberships, restaurants, and Apple products.

About the company

Alohi is a lean, fast-growing team based in Geneva with strong global traction. The company bootstrapped its growth with seed support from FONGIT and the State of Geneva, ensuring financial independence and the ability to move quickly without external constraints. It is recognized as a Great Place to Work and Best Workplace.

• Financially independent and customer-focused.
• Lean and fast-growing team structure.
• Recognized as a Great Place to Work and Best Workplace.
• Strong traction across global markets.