Brand and Customer Manager – Pulmonary Hypertension (m/f/d)

MSD seeks a Brand and Customer Manager for its Pulmonary Hypertension portfolio in Lucerne. The role focuses on strategy, customer engagement, and cross-functional collaboration to drive sustainable growth.

The company is looking for a professional to define and execute marketing strategies that support the long-term expansion of its Pulmonary Hypertension offerings. This position serves as a central connector across various departments, ensuring a unified patient journey while enhancing the firm's standing in this specialized medical field through advanced engagement models.

Responsibilities

• Evaluate the Swiss market landscape, including disease prevalence, treatment options, and competitor activity, to spot commercial opportunities.
• Create and roll out brand strategies and customer interaction plans tailored to the Pulmonary Hypertension range.
• Coordinate mixed marketing campaigns (digital, physical, and blended) that match customer preferences.
• Manage marketing budgets and resource allocation to maximize ROI and support strategic goals.
• Partner with Sales, Medical, Market Access, and Digital teams to ensure cohesive execution.
• Craft specific engagement plans for major healthcare centers and key stakeholders.
• Extract meaningful insights from customer data to drive engagement and value.
• Build accurate sales forecasts by analyzing market trends, access conditions, and patient flow.
• Improve engagement outcomes using data analytics and ongoing performance monitoring.
• Launch and scale innovative engagement pilots and successful models.
• Work with Medical Affairs on non-promotional activities to ensure coordinated stakeholder outreach.
• Lead market research efforts to uncover stakeholder needs and remove barriers to patient care.

Requirements

• Bachelor’s degree in a relevant field.
• Native-level proficiency in German and English.
• Prior experience in pharmaceutical marketing, digital channels, or customer-facing roles.
• Deep knowledge of specialty care environments.
• Familiarity with agile methodologies such as Scrum.
• Strong analytical capabilities to convert data into practical insights.
• Excellent communication and stakeholder management abilities.
• Proven ability to thrive in cross-functional and matrixed structures.

Nice to have

• Advanced degree in Life Sciences, Business, or Economics.
• Working knowledge of French.
• Background in rare diseases or complex treatment pathways.
• High digital literacy and interest in innovative engagement methods.
• Entrepreneurial attitude with a proactive, solution-focused mindset.
• Resilience, adaptability, and a strong focus on results.

What the company offers

• Recognition as a Top Employer in Switzerland and Europe.
• Access to modern office facilities at the new Swiss headquarters designed to foster collaboration.
• A centrally located office near Lucerne train station, facilitating sustainable commuting.

About the company

MSD operates with a core philosophy that prioritizes patient well-being above financial gains. The organization fosters a collaborative ONE Team culture that emphasizes cross-functional cooperation and takes its responsibility to the local community seriously.

• Patient-first ideology.
• ONE Team culture.
• Community responsibility.