Global Marketing Manager - Gravel

Scott Sports seeks a Global Marketing Manager for its gravel category in Givisiez, CH. The role involves leading product marketing, go-to-market strategies, and global growth initiatives for gravel bikes.

The company is looking for a professional to drive the worldwide expansion of its gravel bike lineup. This position focuses on leading product marketing and developing effective strategies to bring new gravel bikes to market, ensuring strong brand presence and category growth.

Responsibilities

• Design and execute storytelling campaigns tailored to the gravel segment.
• Oversee the activation of the athlete roster and ambassador network.
• Handle content production for product launches and marketing campaigns across all communication channels.
• Write marketing and product copy for various platforms.
• Produce and distribute content for B2C, B2B, and media newsletters.
• Plan and coordinate integrated campaign strategies covering print, web, and social media.
• Collaborate with Digital Marketing and Sales teams to lead campaign planning and briefing.
• Manage web launches for the bicycle division.
• Maintain website product pages, verify specifications, and manage related product content.
• Assist in the proofreading process to ensure accuracy.
• Develop retail marketing strategies and supporting assets.
• Represent the bicycle division at internal sales meetings, dealer events, and product launches.

Requirements

• Bachelor’s degree in marketing, communications, or a related discipline.
• Minimum of three years of experience in the outdoor or bicycle industry.
• Established network within the bike and outdoor sectors.
• Proven track record of collaborating with creative agencies, photographers, and filmmakers.
• Experience in project management, online communication, and go-to-market strategy execution.
• Excellent communication, presentation, and interpersonal skills.
• Fluent proficiency in business English.

Nice to have

• Strong digital background with social media experience.
• Deep passion for bicycles and the cycling industry.
• Creative abilities to design innovative marketing and communication campaigns.
• Personal experience as an avid gravel rider.
• Proficiency in German and/or French is advantageous.

What the company offers

• Opportunity to work in a young, creative, and multilingual environment aligned with the Scott brand lifestyle.
• Flexible start date open to discussion.

About the company

Scott Sports fosters a culture where enthusiasm for sports and products serves as a unifying force for the team.

• Shared passion for sports and products connects the team.