Marketing Retention Manager 80-100%

Sunrise Communications AG seeks a Marketing Retention Manager (80-100%) in Zurich to reduce B2B churn through data-driven strategies and cross-functional collaboration.

This position focuses on minimizing customer attrition within the B2B segment. The role combines data analysis with team collaboration to design and execute effective retention strategies.

Responsibilities

• Analyze data to pinpoint customers likely to leave and create customized campaigns to keep them.
• Monitor campaign quality by reviewing customer interactions, call recordings, and escalations.
• Create and test special offers and incentives that match customer needs and business objectives.
• Build segmentation models to tailor prevention efforts and improve the success rate of offers.
• Measure the results of retention activities and adjust tactics based on performance metrics and feedback.
• Partner with Base Management, frontline retention staff, the NPS team, and Marketing to coordinate efforts and share insights.
• Review customer feedback, usage patterns, and reasons for leaving to inform strategic decisions.
• Enhance churn prevention processes, tools, and automation to improve efficiency and scalability.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a closely related discipline.
• At least three years of experience in customer retention, Base Management, Value Management, or a similar area.
• Strong analytical capabilities to interpret complex data and understand customer behavior.
• Excellent communication and negotiation abilities, with a focus on customer needs.
• Ability to collaborate across departments and manage projects in a fast-paced setting.
• Strategic mindset combined with practical execution skills and a proactive problem-solving attitude.
• Fluency in both German and English.

Nice to have

• Fluency in Italian and French.

About the company

Sunrise Communications AG fosters a collaborative and innovative work environment where teamwork and respect drive success. The company values diversity, encourages continuous growth, and operates in a dynamic, multinational setting where every employee's perspective is valued.

• Achieving goals through teamwork, respect, and innovative ideas.
• Encouraging experimentation and continuous personal and professional growth.
• Operating in a dynamic, multinational environment where diverse perspectives are shared.
• Embedding diversity into the company's core identity.