Marketing Strategist (B2C | Direct Mail | Cold Email)

Vintory GmbH seeks a Marketing Strategist to lead B2C outbound marketing strategies for property management partners, focusing on direct mail and cold email campaigns in a fully remote, US-based role.

This client-facing position focuses on designing and optimizing B2C outbound marketing strategies to help property management partners acquire new vacation rental homeowners. The strategist will set the strategic direction, educate partners on realistic expectations, and define success metrics, while internal creative and execution teams handle campaign production.

Responsibilities

• Analyze each partner's potential market size using available data, geographic factors, and competitive landscape.
• Align growth targets with realistic acquisition costs, market saturation levels, and volume expectations.
• Guide partners in distinguishing between achievable and probable outcomes based on their specific market and budget.
• Identify and refine each partner's unique differentiators, value proposition, and brand voice.
• Create tailored offers, hooks, and risk reversals specifically for vacation rental homeowners.
• Optimize messaging for cold outbound channels rather than generic brand marketing.
• Develop quarterly and yearly marketing roadmaps, primarily utilizing direct mail and cold email.
• Collaborate with internal project managers and production teams to ensure campaign alignment with strategy.
• Set clear, realistic KPIs such as response rates, lead quality, and volume, avoiding guaranteed closing promises.
• Educate partners on outbound marketing benchmarks and realistic timelines.
• Identify early warning signs when expectations, market size, or messaging are misaligned.

Requirements

• 3+ years experience developing marketing strategies, preferably in an agency or client-facing role
• Strong understanding of direct response marketing, especially: Direct mail, Cold email
• Experience setting expectations around ROI, response rates, and lead quality
• Comfortable presenting strategy, explaining performance, and coaching clients
• Highly organized, analytical, and detail-oriented

Nice to have

• Agency background working with multiple clients simultaneously
• Experience with real estate, hospitality, or SaaS
• Familiarity with CRM systems, AI, lead flow, and sales enablement
• Experience operating in high-growth or fast-changing environments

What the company offers

• Autonomy – You own your strategy and partner relationships
• High-caliber teammates – No jerks, no politics
• Radical transparency – Company goals, decisions, and performance are shared openly
• Competitive benefits – Medical, dental, vision, disability
• Flexible PTO
• 100% remote (US-based)
• Gym reimbursement

About the company

Vintory GmbH fosters a workplace built on radical transparency, where company goals, decisions, and performance metrics are shared openly with all team members. The company emphasizes a high-caliber team environment free from office politics and unprofessional behavior, ensuring a respectful and collaborative atmosphere.

• High-caliber teammates – No jerks, no politics
• Radical transparency – Company goals, decisions, and performance are shared openly