Senior Marketing Manager (B2B / Demand Generation)

Radity GmbH seeks a Senior Marketing Manager to lead B2B demand generation and content strategy in a fully remote role, with a clear path to Head of Marketing.

This position is designed for a marketing professional who can build and execute demand generation strategies from the ground up, free from legacy constraints. The role offers direct influence on pipeline and revenue, with the opportunity to grow into a Head of Marketing position while working closely with leadership to shape company positioning.

Responsibilities

• Develop and implement a content-led demand generation strategy
• Produce and expand case studies, landing pages, and core website copy
• Craft clear, credible messaging for B2B IT services and insurtech sectors
• Expand Radity’s visibility on LinkedIn for both the company and founder profiles
• Transform project outcomes into compelling narratives and high-quality content
• Establish authority through consistent, relevant publishing
• Enhance website structure, messaging clarity, and conversion rates
• Increase organic traffic via SEO-focused content initiatives
• Optimize key pages to maximize lead generation
• Collaborate with sales to refine materials, messaging, and positioning
• Shorten sales cycles by providing stronger proof points and content
• Ensure marketing efforts directly support high-ticket deal conversions
• Remain hands-on in executing content, campaigns, and experiments
• Manage freelancers and gradually establish a small marketing team
• Prioritize high-impact activities and maintain clear focus

Requirements

• At least 5 years of experience in B2B marketing
• Background in IT services, software development, or consulting
• Proven expertise in creating content and case studies
• Experience with LinkedIn marketing, including company or personal branding
• Knowledge of SEO and website optimization techniques
• Ability to balance strategic thinking with hands-on execution
• Strong written and spoken English proficiency

Nice to have

• Experience in insurtech or fintech industries
• Background working with founders or leadership teams
• Experience building marketing functions from scratch
• Familiarity with AI tools for content and marketing workflows

What the company offers

• Competitive market-level compensation based on experience
• Fully remote and flexible work setup
• High-impact role with significant ownership and visibility
• Clear growth path toward Head of Marketing
• Opportunity to work with a Swiss company focused on quality and long-term partnerships

About the company

Radity GmbH is a Swiss company that prioritizes quality and long-term partnerships. The culture emphasizes combining strategy, execution, and ownership, allowing employees to work closely with leadership and influence company positioning.

• Work closely with leadership to influence positioning
• Combine strategy, execution, and ownership