Senior Manager, Digital Marketing & Channel

SPIRE AG seeks a Senior Manager for Digital Marketing & Channel to lead global digital strategy and execution. This remote role requires strong B2B marketing expertise, HubSpot proficiency, and fluency in German and English.

As a key leader within Spire’s Growth Marketing and Go-To-Market team, this position combines strategic oversight with hands-on operational execution. The individual will own the end-to-end digital and channel engine, playing a central role in driving market activation, brand presence, and sales operations priorities.

Responsibilities

• Develop and manage the global digital channel strategy targeting both commercial and government sectors.
• Create, implement, and refine multi-channel initiatives to boost awareness, capture demand, and expand the sales pipeline.
• Serve as a player-coach by executing essential marketing tasks while providing guidance to the team.
• Build and enhance landing pages for various campaigns and strategic programs.
• Oversee HubSpot operations, including workflows, email sequences, and lead scoring models.
• Manage paid advertising efforts across search, display, LinkedIn, and retargeting platforms.
• Improve GEO and SEO performance through technical adjustments, content structuring, and optimization.
• Conduct A/B testing on messaging, creative assets, calls to action, and conversion paths.
• Maintain and optimize the global Spire website to align with acquisition and conversion objectives.
• Track and define key performance indicators to measure digital funnel effectiveness.
• Collaborate with Marketing Activation, Brand, Sales Operations, IT, Compliance, and regional teams.
• Lead the Social Media & Content Marketing Manager, Video Producer, and Website Lead.

Requirements

• At least eight years of experience in B2B digital marketing within SaaS, analytics, aerospace, or technology sectors.
• Track record of building and scaling digital strategies that resonate with commercial buyers and government entities.
• Hands-on expertise in marketing automation, CRM integration, paid media, analytics, and martech tools.
• Proven ability to manage websites, optimize user journeys, and generate measurable pipeline impact.
• Strong analytical skills with a data-driven approach to testing and decision-making.
• Effective people leadership abilities, including mentoring staff and influencing cross-functional partners.
• Fluency in both German and English.

Nice to have

• Experience optimizing demand-to-pipeline workflows and working closely with Sales or SDR teams.
• Proficiency in additional languages beyond German and English.

What the company offers

• Access to the Name Your Satellite Program (NYSP).
• Opportunities to attend launch events.
• A generous time off policy.
• An education assistance program.
• An Employee Assistance Program (EAP).
• An Employee Stock Purchase Program (ESPP).
• Family leave benefits.
• Fitness reimbursement.
• An employee referral program.
• Healthy snacks and beverages provided in all offices.

About the company

SPIRE AG operates in a fast-paced, global environment where work directly influences how space-based data and intelligence solutions are positioned, experienced, and adopted by users worldwide.

• Work has a direct impact on the adoption of space-based data solutions.
• Operates within a dynamic, global setting.