Senior Digital Marketing Manager (80-100%)

responsAbility board · schweiz

The company seeks a Senior Digital Marketing Manager to lead website strategy, content creation, and digital campaigns. This role requires strong expertise in digital marketing within the financial services sector.

The organization is a prominent Swiss impact asset manager focused on private market investments in emerging regions. It provides financing to institutions and funds to achieve measurable social and environmental benefits alongside financial performance. As part of a global savings and investments group, the firm manages billions in assets across numerous countries. This position drives the digital presence and communication efforts for the business.

Responsibilities

  • Oversee daily operations for the corporate website and microsites, including content updates, SEO enhancements, and the rollout of new features.
  • Maintain high standards for content accuracy, structure, and alignment with strategic business goals.
  • Direct the planning and execution of the new website initiative, coordinating with internal teams and external partners for content development and transition.
  • Drive ongoing improvements to site usability, performance, and SEO while actively contributing to content creation.
  • Write, edit, and publish engaging materials for the website and other digital platforms.
  • Refine internal editorial workflows and contributor programs to streamline content production.
  • Manage the production of the Corporate Impact Report, Fund Impact Reports, and white papers from initial planning through final publication.
  • Collaborate with Impact, ESG, Investment, and Sales teams to ensure quality control and prepare final materials in PowerPoint.
  • Design and execute marketing campaigns across various channels, providing support for digital implementation.
  • Serve as the primary Marketing & Communications liaison for the Fund Investments division and other business areas.
  • Coordinate digital activities to ensure efficient collaboration, prioritization, and timely delivery.
  • Leverage performance data and channel insights to guide content decisions and continuous optimization.

Requirements

  • Several years of professional experience in digital marketing, content marketing, or corporate communications, preferably within a dynamic team setting.
  • Exceptional writing and editing abilities, with a talent for simplifying complex subjects into clear, engaging content for diverse audiences.
  • Demonstrated success in independently managing complex projects and coordinating multiple stakeholders, deadlines, and deliverables.
  • Hands-on expertise in website management, CMS platforms, digital publishing, SEO, and UX-focused content development.
  • Mandatory background in asset management, banking, or the broader financial services industry.
  • Advanced proficiency in PowerPoint.
  • Outstanding communication skills and the capacity to interact effectively with stakeholders at all organizational levels.
  • Fluent written and spoken English at a business level.

Nice to have

  • Proficiency in German is advantageous.
  • A strong interest in impact investing.
  • Experience with Marketo is desirable.

What the company offers

  • An engaging role based in a new Cape Town office, offering significant autonomy and a forward-looking work environment.

About the company

The organization operates as a leading Swiss impact asset manager with deep expertise in private market investing across emerging markets. It provides debt and equity financing to financial institutions, enterprises, and mid-market funds, aiming to generate measurable positive outcomes for people and the planet alongside competitive financial returns. As of March 2026, the firm manages USD 5.9 billion in assets across approximately 70 countries. Since its founding in 2003, it has deployed over USD 17.8 billion in impact investments. Since 2022, it has been part of M&G Investments, a global savings and investments group with asset management and insurance capabilities and a long-term institutional ownership base.

  • The recruitment process focuses on providing the best possible experience with a neutral assessment of your CV and application.
  • The company emphasizes skill set, education, and experience as the primary criteria for evaluation.
  • Applicants are asked to refrain from including personal details such as pictures, gender, or marital status on their CV or motivation letter.

How to apply

Documents to submit:

  • motivation letter

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