Senior Digital Marketing Specialist高级数字营销专员

The company seeks a Senior Digital Marketing Specialist based in Wuxi, China, to lead digital initiatives, manage WeChat platforms, and deploy AI tools for marketing efficiency and customer engagement.

This position sits at the group headquarters for Greater China, supporting the Swiss Bühler Group's mission to balance humanity, nature, and economic growth across the food, feed, and mobility sectors. The role focuses on translating strategic business goals into scalable digital solutions that enhance customer interactions and streamline internal workflows.

Responsibilities

• Direct the implementation of AI agents and digital tools to boost marketing productivity and refine internal processes.
• Oversee the growth and daily management of the WeChat Mini Program, handling content updates, campaign execution, performance tracking, and user experience improvements.
• Drive the creation and continuous enhancement of the customer service digitalization platform, managing full project lifecycles from planning to delivery.
• Plan and execute WeChat mini-site campaigns for product launches, promotions, and industry events, ensuring ongoing optimization.
• Partner with internal departments (marketing, sales, IT, service) and external partners to deliver digital projects on schedule and to high standards.
• Convert business and marketing needs into robust digital solutions that align with broader strategic aims.
• Research and assess new digital technologies and AI applications, identifying opportunities to improve operations across various business units.
• Build custom software or utilize AI tools to execute solutions according to technical requirements.
• Guarantee that all digital projects meet quality benchmarks, stay within scope, and are completed on time.

Requirements

• Bachelor's degree or higher in Marketing, Digital Marketing, Business Administration, IT, Computer Science, or a related discipline.
• Minimum of seven years of experience in digital marketing, project management, or platform operations within a B2B context.
• Full professional proficiency in English, both written and spoken.
• Proven track record in developing and managing digital platforms, such as websites, WeChat mini-sites, or customer service tools.
• Experience coordinating cross-functional digital projects in a multinational matrix environment.
• Strong project management capabilities, including the ability to handle multiple simultaneous projects and liaise with diverse stakeholders.
• Residence in Wuxi, with readiness for occasional travel.

Nice to have

• Practical experience using AI tools, marketing automation platforms, or AI-driven marketing applications.
• A proactive, detail-oriented mindset with the ability to learn quickly and work independently in agile, fast-paced settings.

About the company

The Bühler Group combines global resources with local expertise to develop innovative solutions for a better world. The organization focuses on creating healthy, safe, and sustainable advancements for the food, feed, and mobility industries. It collaborates closely with customers, startups, multinational corporations, and academic institutions to drive meaningful impact together.

• Leveraging global resources and local insights to foster innovation.
• Commitment to developing healthy, safe, and sustainable solutions.
• Collaborative partnerships with customers, startups, multinationals, and academia.