Senior Content, Brand & Media Relations Manager

BNP Paribas (Suisse) seeks a Senior Content, Brand & Media Relations Manager in Zürich to act as Deputy Head of Marketing & Communications, driving brand narrative and media strategy for Wealth Management, CIB, and Asset Management.

This position serves as the Deputy Head of Marketing & Communications, functioning as a strategic advisor to the CEO and the Head of Strategy. The role is responsible for shaping and executing the brand narrative, media relations, and event strategy across the Swiss market, with a specific focus on the Wealth Management, Corporate & Investment Banking, and Asset Management divisions.

Responsibilities

• Establish thematic priorities that align with the bank’s Growth Plan 2027–2030, emphasizing areas such as sustainable finance, real assets, entrepreneurship, and wealth management.
• Create high-quality, localized content including whitepapers, videos, and presentations for both internal and external stakeholders, ensuring strict adherence to brand guidelines.
• Utilize generative AI tools for content drafting while ensuring all materials maintain the correct tone of voice and comply with legal standards.
• Build and maintain strong relationships with Tier-1 German-speaking Swiss and international media outlets through proactive briefings and expert commentary.
• Manage public relations activities for BNP Paribas Asset Management, ensuring full compliance with Group and local regulatory requirements.
• Monitor media sentiment and reputation risks, ensuring adherence to KYX and TPRM policies.
• Plan and execute a premium portfolio of events, such as conferences, client roundtables, and VIP gatherings, with clear KPIs and ROI measurement.
• Develop strategic partnerships to reinforce brand positioning and market presence.
• Test and implement innovative event formats to better engage clients in the Wealth Management and CIB sectors.
• Lead monthly coordination sessions with Wealth Management, CIB, and Asset Management teams to synchronize messaging and timing.
• Analyze KPI dashboards to optimize the mix of content, event formats, and media spending.
• Promote a culture of continuous improvement and entrepreneurial ownership by sharing best practices across the team.

Requirements

• Ability to act as a strategic sparring partner to the Team Head, CEO, and Head of Strategy.
• Demonstrated proactivity, pragmatism, and strong execution capabilities with a solution-oriented mindset.
• Capacity to anticipate market or regulatory shifts and adapt content strategies swiftly.
• Fluency in English, German, and French, with an understanding of Swiss regional nuances.
• Exceptional written and verbal communication skills, with a talent for professional storytelling.
• Active listening skills to incorporate feedback and refine messaging in alignment with business objectives.
• Collaborative spirit and team player attitude, fostering alignment across various business units and partners.
• Ambitious and growth-oriented attitude, with a desire to evolve and expand existing expertise.
• Resilience and reflective approach to continuously improve processes based on feedback.

What the company offers

• Opportunity to contribute to an authentic company project driven by innovation and career development.
• Chance to support talent emergence and facilitate international career opportunities.
• Integration into a leading group within the Eurozone.

About the company

BNP Paribas in Switzerland operates as a reference bank with a presence in Geneva, Zurich, and Lugano. The company serves as a major European partner for institutional clients, private clients, and corporate entities.

• BNP Paribas in Switzerland is a bank of reference active in Geneva, Zurich and Lugano.
• The company is a major European partner for companies, as well as institutional and private clients.