Group Social Media Manager

ABB seeks a Senior Group Social Media Manager in Zürich to lead brand presence across major platforms, manage agency relationships, and drive community engagement within a decentralized global organization.

This position is embedded within the corporate communications team of a large, highly decentralized enterprise. Reporting directly to the Senior Digital Communications Manager, the incumbent serves as the primary driver for the company’s brand visibility on Group-level social media channels, ensuring consistent and impactful digital storytelling.

Responsibilities

• Develop and schedule posts for LinkedIn, Instagram, and X to maintain active brand presence.
• Adapt and distribute organizational content to maximize reach on Group social platforms.
• Monitor audience interactions, messages, and mentions to foster engagement and safeguard corporate reputation.
• Organize and host live social media sessions tied to significant company milestones.
• Source, manage, and collaborate with influencers for joint content creation.
• Provide clear briefs to external agencies and ensure they meet quality and timeline expectations.
• Partner with internal stakeholders and lead the Social Media Community of Practice.
• Create guidelines, toolkits, and training materials to educate colleagues on proper social media usage.
• Analyze performance metrics across all Group channels and present insights to leadership.

Requirements

• 8 to 10 years of communications experience, including a minimum of 5 years focused on social media management.
• Demonstrated history of handling social media strategies and execution from start to finish.
• University degree in communications, marketing, journalism, or a related discipline.
• Strong proficiency in social media management and project coordination software.
• Prior experience briefing agencies and managing influencer partnerships.
• Proven ability to collaborate effectively across diverse teams, regions, and business units.
• Skill in gaining stakeholder alignment in a decentralized structure without direct authority.
• Background in organizing live social media events.
• Excellent writing abilities and a strong sense of narrative and storytelling.
• Deep knowledge of major social platforms and their respective best practices.
• Keen awareness of reputational risks and the judgment to navigate them appropriately.
• Legal eligibility to work in Switzerland.

Nice to have

• Previous experience within a large, complex, and decentralized corporate environment.
• Familiarity with Salesforce Marketing Cloud Intelligence.

What the company offers

• A hybrid work arrangement combining office and remote work.

About the company

ABB operates as a global technology leader helping industries operate more efficiently and sustainably. The organization fosters an inclusive environment that welcomes diverse backgrounds and experiences, while empowering employees to take leadership roles and supporting their professional growth.

• Focus on enabling industries to run leaner and cleaner through technology.
• Empowerment of employees to lead initiatives and support for continuous professional development.
• Commitment to diversity and inclusion, welcoming people from all backgrounds.