Account Executive (DACH) - German Speaking

Siteimprove GmbH seeks a German-speaking Account Executive for the DACH region to drive new business growth within the EMEA Enterprise Sales team. This remote, senior-level role focuses on full-cycle sales for strategic enterprise accounts.

This position serves as a quota-carrying role within the EMEA Enterprise Sales team, specifically targeting the DACH market. The primary objective is to accelerate new business expansion across major enterprise clients, typically generating revenues between 250M and 5B+. The role requires engaging senior stakeholders to identify challenges and align solutions with business outcomes, while also shaping how leading organizations approach digital governance, accessibility, and AI-driven content performance.

Responsibilities

• Manage the complete sales process for designated enterprise accounts, focusing on acquiring new clients and expanding existing relationships.
• Establish and nurture trusted partnerships with senior decision-makers across departments such as Marketing, IT, Accessibility, and Procurement.
• Implement a multi-threaded sales strategy to navigate complex buying processes and extended sales cycles.
• Identify customer pain points and align Siteimprove's solutions in accessibility, analytics, SEO, and content intelligence to deliver measurable business results.
• Collaborate with internal teams including Marketing, Solutions Engineering, Value Consulting, and Customer Success to create high-impact customer engagements.
• Maintain accurate forecasting and pipeline management in Salesforce to ensure disciplined opportunity progression.
• Stay updated on EU and DACH digital accessibility regulations, AI governance trends, and enterprise compliance requirements.
• Represent Siteimprove at industry events, conferences, and regional customer forums across EMEA.
• Foster a culture of collaboration, continuous learning, and knowledge sharing within the sales organization.

Requirements

• At least 5 years of SaaS sales experience with a proven track record in new business acquisition and/or account growth.
• Experience selling Martech, digital experience, or related enterprise software.
• Fluency in German (written and spoken), with experience selling into the DACH market strongly preferred.
• Proven ability to manage complex, multi-stakeholder enterprise sales cycles.
• Experience engaging senior and executive stakeholders (CMO, CDO, CIO, and equivalent roles).
• Strong commercial acumen with the ability to build, forecast, and close large, strategic deals.
• Collaborative mindset with a strong bias for action, learning, and cross-functional partnership.
• High resilience, adaptability, and performance orientation in a fast-paced environment.

Nice to have

• Experience selling into regulated or highly governed industries such as financial services, insurance, or public sector.
• Passion for digital accessibility, inclusive design, ESG, or responsible AI.
• Familiarity with value-based selling methodologies (MEDDICC or similar) and consultative enterprise sales approaches.

About the company

Siteimprove is a global leader in digital accessibility, content optimization, and web governance. The company is leading the way in the AI era where content must perform for both humans and AI. The company offers a high-impact role within a fast-growing international organization.

• Siteimprove is a global leader in digital accessibility, content optimization, and web governance.
• The company is leading the way in the AI era where content must perform for both humans and AI.
• The company offers a high-impact role within a fast-growing international organization.