AI Program Manager – Sales & Marketing

STMicroelectronics seeks a Senior AI Program Manager to lead the deployment and scaling of AI initiatives within Sales & Marketing, bridging business units and technical teams in Geneva.

This position serves as the central program manager for the AI for Sales & Marketing initiative. The role is responsible for overseeing the end-to-end deployment, ensuring effective adoption, and driving the operational integration of AI use cases across the global organization. The incumbent acts as the primary liaison between Sales & Marketing, DTIT, regional champions, and corporate functions to realize value and align with strategic objectives.

Responsibilities

• Manage the full lifecycle of the AI for Sales & Marketing program, ensuring alignment with governance frameworks and strategic goals.
• Define and track the program roadmap, including milestones, risk management, and value delivery metrics.
• Collaborate with DTIT to prioritize use cases and ensure technical enablement.
• Work with regional AI champions to execute and scale AI solutions locally.
• Monitor adoption rates, usage statistics, and business impact, implementing corrective actions where gaps are identified.
• Facilitate the sharing of best practices and ensure alignment across different regions.
• Lead the onboarding and enablement of Sales & Marketing users, including the development of training plans and support models.
• Drive change management efforts to embed AI into daily workflows and accelerate adoption.
• Gather user feedback to continuously refine tools, adoption strategies, and deployment approaches.
• Partner with HR and Internal Communications to create AI literacy initiatives and communication materials.
• Develop and deliver clear messaging regarding AI use cases, benefits, and guidelines.
• Support leadership communications to promote an AI-driven culture throughout the organization.

Requirements

• At least 7 years of experience in program management, Sales & Marketing operations, or digital/AI transformation.
• Proven expertise in deploying AI use cases within Sales & Marketing at scale.
• Ability to influence and align cross-functional stakeholders on a global level.
• Strong program management discipline with a focus on achieving measurable outcomes.
• Experience in driving user adoption and behavioral transformation.
• Excellent verbal and written communication skills in English.
• Capability to define KPIs and translate complex data into clear insights for senior leadership decision-making.
• Proficiency in SharePoint, PowerPoint, Copilot, and ChatGPT, along with a solid understanding of AI deployment tools and infrastructure.

Nice to have

• Experience working in a large multinational or technology company.

What the company offers

• Chance to innovate for a smarter, greener, and more sustainable future.
• Join a global business with over 115 nationalities present in 40 countries.
• Be part of a company recognized as a 2025 Global Top Employer.
• Access to opportunities for professional growth and continuous learning.

About the company

STMicroelectronics believes in the power of technology to drive innovation and create a positive impact on people, businesses, and society. The company values collaboration, respect, passion, and the desire to disrupt the status quo. Diversity, equity, and inclusion are woven into the company culture, with a strive for equity in career development, opportunities, and remuneration.

• Believes in the power of technology to drive innovation and make a positive impact on people, businesses, and society.
• Values collaboration, respect, passion, and the desire to disrupt the status quo.
• Strives for equity in career development, career opportunities, and equal remuneration.
• Diversity, equity, and inclusion (DEI) is woven into the company culture.