Area Sales Manager - USA -Southern California

Blaser Swisslube AG seeks an Area Sales Manager for Southern California to drive sales growth, manage distributor relationships, and expand market share in the metalworking sector.

This position is based in the USA, specifically covering the Southern California region, and reports directly to the Sales Director. The primary objective is to lead sales efforts within the assigned territory, focusing on increasing turnover, profitability, and overall market presence for the company's products.

Responsibilities

• Drive sales volume, turnover, and profitability within the designated territory.
• Capture additional market share in Southern California.
• Train and motivate distributor sales teams on product applications and VBSS systems.
• Manage the full cycle of distributor recruitment, retention, and recovery.
• Organize and lead training sessions for distributor staff.
• Conduct annual business reviews with distributor management and document outcomes.
• Develop and agree upon business plans with key distributors.
• Implement corporate sales and service protocols, including customer acquisition and retention strategies.
• Build strategic connections with high-value prospects.
• Collaborate with distributors to install and launch new or existing systems.
• Track and record productivity improvements and operational gains.
• Provide direct technical support and resolve customer issues.
• Plan and execute field tests for new product releases.
• Cultivate partnerships with machine tool builders and cutting tool manufacturers.
• Represent the brand at educational institutions and industry events.
• Maintain accurate visit reports and contact logs using the company CRM.
• Monitor and report on current and emerging market trends.
• Participate in trade shows and open house events.

Requirements

• Minimum of three years of experience in the metalworking industry.
• Solid understanding of machining processes, materials, and tooling.
• Strong abilities in sales, communication, and building professional relationships.
• Proficiency in MS Office, typing, and CRM software.
• Fluent command of English, both spoken and written.
• Willingness to travel up to 40% of the time, including overnight domestic trips and potential international travel.
• Physical capability to lift over 40 pounds and engage in moderate to high physical activity.

What the company offers

• A dynamic role within a highly motivated team.
• A work culture grounded in trust, transparency, and mutual respect.
• Access to modern infrastructure and an appealing work environment.

About the company

Blaser Swisslube AG is recognized as the leading firm in its sector within the US market. The company's headquarters for the North and South American regions is located in Goshen, serving as the central hub for its operations in the Americas.

• Market leadership in the US sector.
• Goshen serves as the Americas headquarters.