Area Sales Manager-West District-USA-Washington, Oregon, Idaho, and British Columbia

Blaser Swisslube AG seeks a Senior Area Sales Manager for the Western US and British Columbia to drive sales growth, market share, and distributor performance in the metalworking sector.

Reporting to the Sales Director, this position is dedicated to expanding the company's footprint in the Western District. The primary objective is to increase turnover and profitability while securing a larger market share through strategic distributor partnerships and direct customer engagement.

Responsibilities

• Motivate and train distributor sales teams on product offerings and recruitment strategies.
• Deliver training sessions on Liquid Tool products to distributor staff.
• Coach distributors on Value Based Solution Selling (VBSS) and proper BSL product application.
• Lead annual business review meetings with distributor management to assess performance.
• Develop and review business plans covering sales targets, budgets, and training requirements.
• Hold quarterly performance reviews with distributors to monitor progress.
• Manage corporate sales and service processes, including customer acquisition and complaint handling.
• Build relationships with key prospects and strategic partners.
• Provide technical support and information for system startups.
• Document productivity improvements and efficiency gains.
• Coordinate field testing for new products with customer partners.
• Maintain strong connections with Machine Tool Builders, Dealers, and Cutting Tool Manufacturers.
• Promote company technology at educational institutions and technical colleges.
• Use the CRM system for scheduling, visit reporting, and contact management.
• Track and report on market trends impacting Liquid Tool usage.

Requirements

• Prior experience in the metalworking industry.
• Solid understanding of machining processes, materials, and tooling.
• Strong sales, communication, and relationship-building abilities.
• Proficiency in MS Office, typing, and CRM software.
• Excellent oral and written English skills, including presentation capabilities.
• Physical ability to lift over 40 pounds and perform moderate to high activity levels.
• Willingness to travel up to 40% of the time, including overnight domestic and international trips.

What the company offers

• A dynamic role within a highly motivated team.
• A cooperative work environment built on trust, openness, and mutual respect.
• Access to modern infrastructure in an attractive workplace.

About the company

Blaser Swisslube is recognized by customers as the leading firm in its sector within the US market. The organization places a strong emphasis on ethical and moral business practices in all its operations.

• Regarded as the top firm in the sector on the US market.
• Commitment to ethical and moral business practices.