Global Marketing Operations Strategy Lead

Nestlé seeks a Global Marketing Operations Strategy Lead in Vevey to drive end-to-end transformation using AI, data, and automation. This hybrid role focuses on process design, stakeholder engagement, and scaling marketing capabilities.

This position is responsible for leading the global transformation of Marketing Operations, bridging the gap between strategic insights and practical execution. The role integrates advanced technologies, including AI and automation, into brand building and campaign management at scale. Reporting to the Global Head of Marketing Operations, the incumbent will define new operating models and drive adoption across the organization.

Responsibilities

• Manage the global agenda for Marketing Operations transformation and collaborate with senior leadership.
• Map and standardize marketing workflows, covering the journey from initial insights and briefs through to media, content, and optimization.
• Build and implement capabilities that leverage data, AI, and marketing technology to streamline operations.
• Identify and implement changes to the operating model that enhance productivity and support marketing teams.
• Oversee the transition from legacy brand planning tools to new solutions, working closely with Finance, IT, Procurement, and external partners.
• Evaluate external and internal advancements in digital and AI, creating structured pilots to foster innovation.
• Establish KPIs and tracking mechanisms to measure delivery, adoption rates, productivity improvements, and business impact.
• Direct one subject matter expert in brand planning and coordinate with IT, NBS, agencies, and consulting resources.

Requirements

• Proven experience in Marketing Operations and transformation initiatives, including process design and operating model changes.
• Deep understanding of the marketing value chain, from insight generation to execution, media, and analytics.
• Solid knowledge of marketing technology, data analytics, automation, and AI-driven solutions.
• A hands-on approach to transformation, with the ability to engage stakeholders, define requirements, and drive process adoption.
• Strong stakeholder management and communication skills, with the ability to influence senior leaders and cross-functional teams.
• Analytical mindset focused on value creation, including defining KPIs and demonstrating business impact.
• Fluency in English.

What the company offers

• Hybrid work model combining office-based presence with flexibility.
• Permanent employment contract.

About the company

Nestlé is committed to providing an inclusive and respectful hiring process, offering reasonable accommodations as needed. The company maintains fully accessible workplaces supported by a strong safety culture, featuring modern installations and procedures to ensure employee well-being.

• Commitment to an inclusive and respectful hiring experience with reasonable accommodations available.
• Fully accessible workplaces underpinned by a strong safety culture and modern facilities.