Loyalty, Onboarding & Retentions Lead

Nestle seeks a Loyalty, Onboarding & Retentions Lead in La Tour-de-Peilz to optimize customer journeys, enhance loyalty programs, and drive retention strategies through cross-functional collaboration and data analysis.

The company is looking for a professional to oversee and improve the entire customer lifecycle, focusing on onboarding, loyalty, and retention. This role aims to boost customer engagement, satisfaction, and lifetime value by working closely with Customer Care, Insights, Channels, and Marketing teams to create seamless and impactful customer experiences.

Responsibilities

• Manage onboarding efforts across various customer touchpoints to guarantee a smooth initial experience.
• Create and execute retention strategies aimed at boosting purchase frequency and minimizing customer inactivity.
• Spearhead reactivation campaigns to bring back customers who have become inactive.
• Oversee the implementation and ongoing improvement of the loyalty program.
• Align cross-functional and cross-channel customer journeys.
• Evaluate performance metrics, customer behavior, and program ROI to refine customer experiences.

Requirements

• Demonstrated ability to analyze consumer data and spot trends.
• Strong understanding of business principles.
• Proficiency in financial modeling, particularly regarding customer lifetime value and ROI.
• Fluent English communication skills.

Nice to have

• Ability to communicate in French.

What the company offers

• Hybrid work arrangements are available.
• Additional paid holidays beyond statutory requirements.
• Opportunities for learning and professional development.
• Bonuses tied to performance.
• Healthcare contributions and access to an Employee Assistance Program.
• Significant employer contributions to pension plans.
• Extensive parental leave and family support resources.
• Discounts on a wide range of products and services.

About the company

Nestle fosters a workplace culture centered on care, inclusion, and innovation. The company encourages employees to embody ICAN behaviors: Inspire, Care, Act, and Innovate.

• A culture built on care, inclusion, and innovation.
• Encouragement to practice ICAN behaviors: Inspire, Care, Act, and Innovate.