Nestlé Professional seeks a Brand Manager Culinary in La Tour-de-Peilz to lead brand strategy, drive innovation, and collaborate across departments for culinary category growth.
This position focuses on shaping and executing the brand strategy and roadmap for culinary categories within Nestlé Professional. The role requires close collaboration with various internal teams and external partners to ensure successful brand performance and commercial impact.
Responsibilities
- Steer the culinary brand roadmap to achieve category growth, enhance brand performance, and drive commercial results.
- Manage innovation and renovation projects from initial insight and concept development through to launch and ongoing performance monitoring.
- Develop annual brand plans covering communication, promotion, and product initiatives in partnership with the sales team.
- Refine the product portfolio by translating customer insights, market trends, competitor activity, and financial data into actionable strategies.
- Create engaging digital brand communications across owned, paid, search, and e-commerce channels to attract, grow, and retain customers.
- Support demand and supply planning, margin management, and value creation efforts across culinary categories.
Requirements
- Proven expertise in brand management or customer and commercial development.
- Ability to think strategically and analyze trends, customer needs, commercial performance, and category opportunities.
- Strong project management, presentation, and influencing capabilities.
- Fluency in both English and German.
Nice to have
What the company offers
- Flexible working arrangements, including hybrid work options.
- Paid holidays exceeding legal minimums.
- Learning and development opportunities to support career growth.
- Performance-based bonus.
- Healthcare contribution and access to the Employee Assistance Program.
- Strong employer contribution to pension plan.
- Generous parental leave and comprehensive family support solutions.
- Attractive employee discounts across various products and services.
About the company
Nestlé strives to be a force for good, accelerating change that improves lives and the planet. Nestlé Professional places people at the heart of everything it does.
- Nestlé aims to be a force for good and accelerate change that improves lives and the planet.
- Nestlé Professional places people at the heart of everything they do.
Quelle: öffentlich zugängliche Karriereseite des Arbeitgebers. Batchly ist nicht der Arbeitgeber und steht nicht notwendigerweise in einem Vertragsverhältnis mit dem Unternehmen.